influencer marketing Archives

With the rise of social media, Influencer marketing is in a lot of buzzes everywhere. This big and untapped market offers a lot of opportunities for both influencers and brands. Moreover, influencer marketing has differentiated itself the traditional marketing methods like content marketing, email marketing, search engine marketing etc by providing the brands a comparatively higher ROI if they are able to find the right influencers.

Currently, there are a lot of lot online platforms in India who are trying to connect the dots between the influencers and brands by providing a common platform for them to meet and synergize. As this marketing technique is a relatively new industry, most of these platforms are still figuring out the best ways to simplify influencer marketing. Few of them are working on machine learning based data driven platforms. On the other hand, many are still taking the traditional route of handpicking the influencers. Although there are a number of platforms trying to disrupt the marketing industry, however, no single big influencer marketing platform in India is dominating this industry, yet.

In this post, we’ll discuss the major influencer marketing platforms in India where you can find good influencers for your marketing campaign without much hassle.

Also read: A Beginner’s Guide to Instagram Influencer Marketing in India.

7 Best Influencer Marketing Platforms in India

1. Influencer (https://www.influencer.in)

Influencer is an India’s leading influencer marketing platform with a network of over 25,000+ influencers and quality brands. Here, you can find different influencers based on categories like auto, beauty, fashion, food, investment etc within minutes. You can also find the details of the past and current influencer marketing campaigns on their website.

2. Influencer port (https://www.influencerport.com)

Influencer post is a Chandigarh based influencer marketing platform in India. It connects influencers to brands via their platform where brands can recruit influencers to generate content, post on social media, or attend events in exchange for some form of compensation. The signup process for both influencers and brands in pretty simple and once inside the dashboard, the brands can browse the influencers profile and select them for their campaign if they find the suitable ones.

3. Heepsy (https://www.heepsy.com)

Heepsy offers an instant access to influencers worldwide by ‘location’ and ‘category’ on their platform. They have created advanced filters to help you find the right influencers for your brand within minutes. Here, you can checkout metrics like followers, following, engagement, cost, collaboration etc of the influencers to find the ones most suitable for your campaign.

4. Upfluence (https://upfluence.com)

Upfluence is the leading influencer marketing company which provide easy platforms to find top influencers, manage your campaigns and measure your results with their influencer technology. They offer the influencer marketing tools to help you select your influencers and manage & analyze your influencer campaign performance at scale.

5. Clout media (https://www.cloutmedia.in)

At Clout media, influencers can make instant buzz & get better reach and ROI for your brand. They have handpicked 1,500 influencers who have a 1.2 Billion potential reach.

6. VURoll (https://vuroll.com/home)

VURoll connects relevant social influencer, creator and advertiser to help them to enhance brand, audience, creativity, and money. It is India’s first self-serve influencer marketplace to connect relevant influencers and creators with advertisers.

7. Pulpkey (https://pulpkey.com)

Pulpkey offers a platform where Brands and Creators collaborate to tell stories. Their mission is to give brands a human voice through collaboration with internet influencers leveraging their creativity and social intelligence. Pulpkey technology makes it easier to discover the right content creators, getting their attention, monitoring activity and measure the ROI. They use historical insights which are better than the ‘followers count’ and include influencer’s posting habits, engagements quality, collaboration examples etc

Also read: 7 Steps to Becoming an Instagram Influencer in India.

BONUS:

Although the major influencer marketing platforms in India are already listed above. Nevertheless, here are a few other popular influencer marketing platforms that you can also check out for finding right Indian influencers for your marketing campaign:

Apart from the Indian influencers, if you are looking to reach a bigger audience through diversified influencers ‘worldwide’, here are a few good influencers marking platforms:

Influencer Marketing hub (https://influencermarketinghub.com)
Starngage (https://starngage.com)

Final Thoughts:

Although there is no leading network for influencer marketing in India yet, however, you still have many options. Check the platforms discussed in this post and find out those who suits the best for your marketing campaign.

Besides, if you can’t find any good platform, you can always take the traditional route and handpick the influencers in your industry yourself.

Parting Note: If you need any kind of assistance in managing your influencer marketing campaign, feel free to contact us with your details here. We expertise in running influencer marketing campaigns and have generated high ROIs for the brands by connecting them with right social influencers. Cheers.

Lately, the Indian startups and brands are surrounded by tons of marketing options. There is content marketing, video marketing, email marketing, social media marketing, search marketing… However, there’s one new marketing trend which has covered a significant segment in the marketing industry since the 2010s. And this is “Influencer Marketing”.

First of all, I would like to mention that influencers are not always celebrities. Influencers can be anyone who has a huge following and are recognized and trusted by hundreds and thousands of people. Few of the popular categories of influencers are- Bloggers, YouTubers and recently, Instagrammers.

What is Influencer Marketing?

Influencer marketing is a paid recommendation for a product/brand by the Influencers to their audience/community.

The effectiveness of influencer marketing lies in its simplicity. This marketing strategy is quite straightforward, yet effective. First, reach out the influencers in your niche who has a large following. And second, pay them to promote your product/services to their audience.

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There are vast benefits of influencer marketing for the brands/startups. Customers generally trust the third party rather brands promoting their own products. Therefore, word of mouth by the influencers boosts the sales of the product/service of a brand compared to any other form of digital advertising.

Moreover, the biggest benefit of influencer marketing is that it helps to build a legitimate relationship between the influencer, brand, and customers. Few other benefits of influencer marketing are:

– It helps in creating awareness and reaching out a bigger audience.
– Recommendation/promotion by the influencer acts as social proof.
– Influencer marketing helps in gaining customer trust and loyalty.

Besides, reaching out to the influencers can also be helpful for the brands in getting an increased number of expert opinions for their products/services.

Guide to Instagram Influencer Marketing in India

Instagram influencer marketing in India requires identifying, researching, engaging with the influencers. For a successful Instagram influencer marketing campaign, the brands need to align their interests with the influencers and their audience.

Here is a five simple guideline to successfully run an Instagram Influencer marketing campaign in India:

1. Define your objective

The first step of running your influencer marketing campaign is to define your objective and goals clearly.

There can be different objectives for the different startups/brands while running their campaign on Instagram influencer marketing in India. For example- the marketing can be used for getting more website views, increasing brand awareness, growing subscribers/followers, generating leads and sales etc.

2. Characterize Your Target Audience

The second step is to characterize your audience. What kind of audience do you want to target?

This characterization can be based on location (demography), age, gender, interests, hobbies etc. The best way to define your target audience is to find the people with similar pain points that your brand/startup is trying to solve.

3. Create a marketing plan

Once your marketing objective and audience is defined, next you have to plan your marketing strategy concerning the Instagram influencers. Here, you need to research the types of contents you want to promote through the influencers which may bring you highest traction. Once you are ready with your research, create Instagram stories or posts around them.

Further, your marketing plan should also formalize how many influencers you want to reach and the number of contents you want to publish in a day, week or month.

4. Find the right influencers and connect

Today, there are thousands of influencers on Instagram in India. You can easily find many people with over 50k followers on their Instagram profiles. But you shouldn’t select any influencer who has a big following. While running your Instagram marketing campaign, you need to find the right ones who are in your community and most relevant to your marketing objective.

There two basics ways to find and connect with the influencers.

First, browse through Instagram and find the ones in your niche who might be a good fit. For example- check the explore page of Instagram and look for the popular posts in your niche and people involved in creating/engaging with those contents. When you find a few good matches, send a direct message (DM) with your proposal or email them– if their email details are available on the profile. Be detailed. Let them know the specifics of your marketing campaign and wait for their reply. Many times, you may need to follow up in case you didn’t receive any reply.

Second, if you are not able to connect with the right influencers on Instagram, then you can also find them using a few popular influencer marketing platforms. These are basically websites who have a database of thousands of influencers grouped by their niche. You can look for different influencers in your category and choose the right ones who suit your marketing campaign.

Few of the popular influencer marketing platforms in India are…

– Influencer.in — https://www.influencer.in
– Influencer port — https://www.influencerport.com
– Pulpkey — https://pulpkey.com
– Upfluence — https://search.upfluence.com

Also read: 7 Steps to Becoming an Instagram Influencer in India.

5. Measure your campaign results

The final step of your Instagram influencer marketing is to measure the results correctly. How successful was your campaign?

You can use different tangible metrics like page views, clicks, followers growth, leads, sales etc to measure your campaign performance. Further, sometimes the outcome may be long term. Here, make sure you wait for the sufficient time before concluding the results.

Final Thoughts

A successful Instagram influencer marketing in India require proper planning and budgeting. Although it seems a lot of work, it gets better after the first few campaigns. Once you have found the right influencers, your work reduces a lot as you can always reach out to those influencers in future whenever you are running your next campaigns.

Moreover, connecting with influencers is always a good experience and learning. After all, if hundreds of thousands of people are following a page/profile, there must be few impressive traits in those influencers.

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7 Best Influencer Marketing Platforms in India.