6 Lessons About How Not To FAIL in Blogging.
When I first started blogging, I read a number of tips and advice from the successful blogger. Most of these posts gave a similar advice- Use catchy headlines, write in-depth articles, focus on SEO, build your email list etc.
However, these were just the technicalities, which can be learned or just copied.
Most of the times, bloggers ‘not’ fail because they didn’t know how to write an in-depth article or catchy headlines.
They fail because there are some unspoken rules, which most successful bloggers forget to discuss.
In this post, I’m going to give you 6 lessons about how now to fail in blogging, which will genuinely help you in your blogging career.
6 Lessons about how not to FAIL in blogging
1. Be transparent
Your readers would love to know more about you. If you want to build a trust among your readers, you need to be transparent with them. Your blog should clearly mention who are your, your visions, how can your viewer contact you etc.
Most of the people are not open to trusting ‘strangers’. If you do not want to ‘fail’ in blogging, then become a friend, mentor, advisor, influencer or a ‘go-to’ person for your readers.
2. Research before you post
It’s okay to share your knowledge with your readers. However, you should also give ‘full’ and ‘correct’ information to them.
If reading your blog only solves ‘half’ of their problem and they need to refer other blogs, then it’s very much likely that your readers will soon forget the half-help that you provided.
On the other hand, if you solve their problem completely, they might feel obliged to visit your blog again if they are looking for the answers for a similar problem in future.
3. Understand your audience
Let’s say the majority of your audience is ‘middle-aged’ people (40-60 years of age). Then the contents that you should be writing should focus more on the people of that age. You do not want to teach ‘how to propose a girl?’ to a middle-aged person.
Similarly, your way of writing content should also change according to the type of readers that you are getting. Use ‘mature’ writing over ‘cool’ words for your audience of middle-aged people.
Overall, understand your audience, their needs, difficulties and try to write content focused on it, rather than anything ‘random’ that you like.
4. Add ‘value’ or entertain
Readers are looking only for two kinds of contents, either ‘value’ or ‘entertainment’.
You can add value to your blog by solving some problems or answering few questions that the readers might be looking for.
On the other hand, you can retain your audience if you can entertain them and your audience finds reading your article as a ‘good time’.
The best scenario is when you can add value to your readers along with entertaining them.
For example, let’s say you are a technology blogger and write about the gadget. Your audience might visit your blog to find updates about the latest gadgets.
Here, you can write amazing contents on new gadgets to retain your audience. However, if your posts are entertaining, then your readers might also want to share that post with their friends.
Quick fact: ‘Entertaining’ posts are shared more than ‘value-adding’ posts on social media like Facebook, twitter etc.
5. Consistency is the key
The only thing people notice is ‘Consistency’.
Most of the actors are popular because they are ‘consistently’ making new movies and their audience is ‘consistently’ watching their faces.
Similarly, most of the footballers become famous only when they ‘consistently’ score goals.
Nobody remembers someone who did something just once or twice and then disappeared.
You need to be consistent to become successful in your blogging career. Consistently write 2 blog posts per week. Your audience should become ‘used-to’ visit your blog weekly to check the new contents.
Ignore ‘consistency’ and you’re much likely to fail in your blogging career.
6. Ignore negative criticism
Do not expect everyone to ‘agree’ with your viewpoint.
If even your siblings have a different viewpoint, how can you expect that all your readers will like what you’re saying?
Many of them will hate your writing and leave a negative comment on your blog posts.
But that’s okay. Every blogger receives criticism.
If the negative comment makes sense, then take is a feedback and improve. If it doesn’t make any sense to you or you do not agree then just ‘IGNORE’.
Here are the 6 Lessons about how not to FAIL in blogging:
- Be transparent
- Research before you post
- Understand your audience
- Add value or entertain
- Consistency is the key
- Ignore negative criticism
That’s all. There are my 6 lessons about how not to fail in blogging.
I hope that you have found it helpful. Leave a comment below if you have any additional ‘lesson’ that you want to share with my audience.