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A Beginner's Guide to Instagram Influencer Marketing in India.

A Beginner’s Guide to Instagram Influencer Marketing in India.

Lately, the Indian startups and brands are surrounded by tons of marketing options. There is content marketing, video marketing, email marketing, social media marketing, search marketing… However, there’s one new marketing trend which has covered a significant segment in the marketing industry since the 2010s. And this is “Influencer Marketing”.

First of all, I would like to mention that influencers are not always celebrities. Influencers can be anyone who has a huge following and are recognized and trusted by hundreds and thousands of people. Few of the popular categories of influencers are- Bloggers, YouTubers and recently, Instagrammers.

What is Influencer Marketing?

Influencer marketing is a paid recommendation for a product/brand by the Influencers to their audience/community.

The effectiveness of influencer marketing lies in its simplicity. This marketing strategy is quite straightforward, yet effective. First, reach out the influencers in your niche who has a large following. And second, pay them to promote your product/services to their audience.

 

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So many Valentines requests but I’m staying #SingleAsAPringle @PringlesIndia💜

A post shared by priya prakash varrier (@priya.p.varrier) on

There are vast benefits of influencer marketing for the brands/startups. Customers generally trust the third party rather brands promoting their own products. Therefore, word of mouth by the influencers boosts the sales of the product/service of a brand compared to any other form of digital advertising.

Moreover, the biggest benefit of influencer marketing is that it helps to build a legitimate relationship between the influencer, brand, and customers. Few other benefits of influencer marketing are:

– It helps in creating awareness and reaching out a bigger audience.
– Recommendation/promotion by the influencer acts as social proof.
– Influencer marketing helps in gaining customer trust and loyalty.

Besides, reaching out to the influencers can also be helpful for the brands in getting an increased number of expert opinions for their products/services.

Guide to Instagram Influencer Marketing in India

Instagram influencer marketing in India requires identifying, researching, engaging with the influencers. For a successful Instagram influencer marketing campaign, the brands need to align their interests with the influencers and their audience.

Here is a five simple guideline to successfully run an Instagram Influencer marketing campaign in India:

1. Define your objective

The first step of running your influencer marketing campaign is to define your objective and goals clearly.

There can be different objectives for the different startups/brands while running their campaign on Instagram influencer marketing in India. For example- the marketing can be used for getting more website views, increasing brand awareness, growing subscribers/followers, generating leads and sales etc.

2. Characterize Your Target Audience

The second step is to characterize your audience. What kind of audience do you want to target?

This characterization can be based on location (demography), age, gender, interests, hobbies etc. The best way to define your target audience is to find the people with similar pain points that your brand/startup is trying to solve.

target audience-min

3. Create a marketing plan

Once your marketing objective and audience is defined, next you have to plan your marketing strategy concerning the Instagram influencers. Here, you need to research the types of contents you want to promote through the influencers which may bring you highest traction. Once you are ready with your research, create Instagram stories or posts around them.

Further, your marketing plan should also formalize how many influencers you want to reach and the number of contents you want to publish in a day, week or month.

4. Find the right influencers and connect

Today, there are thousands of influencers on Instagram in India. You can easily find many people with over 50k followers on their Instagram profiles. But you shouldn’t select any influencer who has a big following. While running your Instagram marketing campaign, you need to find the right ones who are in your community and most relevant to your marketing objective.

There two basics ways to find and connect with the influencers.

First, browse through Instagram and find the ones in your niche who might be a good fit. For example- check the explore page of Instagram and look for the popular posts in your niche and people involved in creating/engaging with those contents. When you find a few good matches, send a direct message (DM) with your proposal or email them– if their email details are available on the profile. Be detailed. Let them know the specifics of your marketing campaign and wait for their reply. Many times, you may need to follow up in case you didn’t receive any reply.

Second, if you are not able to connect with the right influencers on Instagram, then you can also find them using a few popular influencer marketing platforms. These are basically websites who have a database of thousands of influencers grouped by their niche. You can look for different influencers in your category and choose the right ones who suit your marketing campaign.

Few of the popular influencer marketing platforms in India are…

– Influencer.in — https://www.influencer.in
– Influencer port — https://www.influencerport.com
– Pulpkey — https://pulpkey.com
– Upfluence — https://search.upfluence.com

influencer.in

Also read: 7 Steps to Becoming an Instagram Influencer in India.

5. Measure your campaign results

The final step of your Instagram influencer marketing is to measure the results correctly. How successful was your campaign?

You can use different tangible metrics like page views, clicks, followers growth, leads, sales etc to measure your campaign performance. Further, sometimes the outcome may be long term. Here, make sure you wait for the sufficient time before concluding the results.

Final Thoughts

A successful Instagram influencer marketing in India require proper planning and budgeting. Although it seems a lot of work, it gets better after the first few campaigns. Once you have found the right influencers, your work reduces a lot as you can always reach out to those influencers in future whenever you are running your next campaigns.

Moreover, connecting with influencers is always a good experience and learning. After all, if hundreds of thousands of people are following a page/profile, there must be few impressive traits in those influencers.

Hi, I’m Kritesh, a 23 years old Entrepreneur & Digital Marketer. At Money24Hr.com, I share my journey of entrepreneurship and startup growth marketing. Cheers!!

digital marketing tools

5 Must-Have Digital Marketing Tools to Understand Your Customers.

Today we are surrounded by a flood of information, data, and statistics. It’s no wonder that often times it becomes an uphill climb to narrow down the facts and figures that carry importance for the business and can provide some valuable insight in terms of how customers and potential customers are responding to your product and marketing endeavors.

You have to put all the information you gather into perspective to be able to glean the key insights that you actually need.

It is not only about finding the right information but assessing the effectiveness and efficiency of all the financial and human resources you’ve invested in your marketing campaigns. This practice allows you to equip yourself and those who are in charge of the most valuable information that further enables you to make informed decisions.

That’s why having access to the right information in the digital age is of crucial significance. Here are 5 tools which can help you in understanding your customers.

5 Digital Marketing Tools to Understand Your Customers

1. Google Suite

If you are not putting Google tools to your benefit then you’re simply squandering the chances of increasing your business revenue. The global data giant has all the information you desire and you need to put it to good use.

Google Analytics – The most popular analytics software which maintains the record of the traffic that visits your website as well as the performance of different web pages. It can provide you the basic data points including where your customers are coming from, what devices are they using, and what demographic they belong to.

Google Trends – A very useful tool in determining what your customers are into. If you’ve a theory about what your customers like and want; you can use Google Trends to find out whether you’re right or not.

Google Surveys – This tool allows you to create custom surveys for your particular target audience. You can mention the type of data you require including geography, age, income, gender etc. It will help you in developing a clear understanding of what your customers are looking for.

Google analytics

2. SurveyMonkey

A feature rich service which enables you to know your customer as if you’re talking to them in person.

Using SurveyMonkey, which includes a high level of customization, you can gather personal opinions of your customers about your product, service, brand, and other related factors. This gives you an insight into deciding the key areas where you need to make improvements.

Survey monkey

Also read: A Definite Guide to Dos and Don’ts of Your SEO Campaigns.

3. Salesforce

There is hardly anyone associated with the business world who hasn’t heard about Salesforce.

An advanced and innovative cloud-based service which allows you to manage and organize all of your customers’ data in one place. Using Excel and other such services can quickly result in a disorganized mess which can’t be relied upon for gaining an insight at a glance. On the other hand, powerful software like Salesforce makes your life much easier by putting everything in one place enabling you to see the whole picture in terms of customer behavior.

Salesforce

4. WooRank

 A great tool that analyses your website and conducts SEO audit to deliver precise insights. It also provides actionable advice and pointers on how you can make your website more search engine friendly by monitoring SEO attributes. The information is gathered by the assessment of rankings, keywords, search volume, visitor behavior data, and more.

Moreover, WooRank’s strength lies in being a security system that alerts you when something isn’t going okay and needs optimization. Another important feature is the ability to be able to stack your website against your competitors and see in what areas you are lacking and need improvement. You can find out whether you are showing up in the correct searches, which websites are ranking better than you, and from where you are getting traffic.

There is also a clever bonus feature is WooRank’s digital marketing checklist that shows you the pointers about improving your on and off page optimization.

woorank

5. DrumUp

 An awesome content marketing tool that also acts as a social media post scheduling app for prominent networking services such as LinkedIn, Twitter, Facebook, and Instagram. It allows you to explore trending content topics that would be highly appreciated by your target audience.

It also fills the role of a content recommendation tool by scheduling curated relevant content across social networking services.

One of the key roles of any digital marketing professional’s job, especially in startups or small and medium businesses, is the management of all the social media accounts.

DrumUp can be compared with Buffer, Crystal.io or Post Planner in terms of what it can do but it also features the ability to customize your posts. Apart from saving your most important resource that is time on content discovery and sharing, this great tool also assists you in maximizing content reach through hashtags and mentions, content promotion and automation, along with employee advocacy.

drum up

BONUS!

6. Facebook Audience Insights

Facebook’s Audience Insights are quite different from Page Insights as they monitor a range of customer demographics in categories of age, gender, relationship status, job role, income, and lifestyle.

This tool also gives you insights related to their purchases, Facebook usage behavior, and the number of likes. You can choose who you want to monitor. It can either be people who have liked or followed your page or custom defined audience.

If you have a very large following with hundreds of thousands of fans, then it is better to analyze them first as it would provide you more effective insight into what excites your target fanbase more and what they are likely to spend money on.

However, if you don’t have much of a following to talk about or don’t know who your audience is; you can also pick the option of Everyone on Facebook to give you a broader picture.

facebook business

Also read: Search vs Social Content Marketing: Which One to Prefer?

Final Thoughts

In a world ruled by data, you need to find the right facts and figures to empower your business through the effective employment of digital marketing strategy. Without understanding your customers, you are fundamentally shooting in the dark hoping to succeed.

In the presence of modern digital tools that can provide the answer to any question you may have, you don’t need to rely on your assumptions and theories anymore. You can actually find out what your customers are thinking, what makes them happy, and what they don’t like.

Use the above tools to your advantage and get ahead of the curve before your competition does.

Hi, I’m Kritesh, a 23 years old Entrepreneur & Digital Marketer. At Money24Hr.com, I share my journey of entrepreneurship and startup growth marketing. Cheers!!

A Definite Guide to Dos and Don'ts of Your SEO Campaigns

A Definite Guide to Dos and Don’ts of Your SEO Campaigns.

Taking your website live is only half job done. You have to ensure that it shows up in search engine results when your potential customers type in the related phrases called keywords. Without improving the searchability of your website, you can’t realistically expect to bring organic traffic to your website.

That’s exactly why you need an effective SEO campaign to ensure your customers and target audience are able to find you on the internet. In this post, we are going to discuss some key guidelines on what you should and shouldn’t do while executing your SEO strategy.

Do’s of Your SEO Campaigns

1. Pay Attention to Content

content is king

At this point, the quote “content is king” has become a cliché but it’s a cliché that expresses the truth. Coming up with engaging and SEO friendly content is crucial to bringing traffic to your website. Once a visitor is on your website, content is also what converts a visitor into a customer.

If you want to outperform the websites which are already ranking on the first page of Google for your targeted keyword, the first crucial step is to build better content than those websites. Your content planning should include developing engaging, impactful, and SEO optimized content which doesn’t read like a run of the mill copy outsourced to an amateur freelancer.

Also read: Why Your Content Is The Only Thing That Matters?

2. Focus on Quality Backlinks

Another SEO strategy that works well is backlink generation where we put a link to our site on other websites through the placement of relevant content.

However, it should be noted that it is more important to focus on high-quality backlinks than the quantity. What it means is that you should try to place your backlinks on websites that rank well in search engine results. It’s better to have one backlink on BBC website than having 100 backlinks placed on no-name webpages.

Few of the best websites to check the backlinks on your (or your competitors) websites are Ahrefs, Moz, Semrush etc.

ahrefs

Also read: 6 Pro Tips to Build Backlinks to Your Blog.

3. Enhance Organic Traffic

The main goal of any SEO campaign should be the boost organic traffic. It means that while it’s fine to spend money on PPC ad campaigns and running social media sponsored ads, with good SEO people should be able to land on your website without having to click on an ad.

How do you get there? By detailed planning and incorporation of actionable items with specific and measurable goals.

Remember, organic SEO is a long-term game and that’s why it is of utmost significance to keep tabs on how your website is performing on different keywords. As long as there is a visible improvement, keep working on your plan but as soon as the improvement stops; it’s time to reevaluate and rethink your strategy.

4. Performance Assessment

Since SEO is a long-term and continuous endeavor, it is crucial to keep assessing the performance and effectiveness of your plans periodically. Without studying key indicators regularly, you won’t know whether what you are doing and investing in is even effective or not. It would also give you insight into whether a certain initiative is beneficial enough to justify the human effort and financial cost.

Without performance analysis from time to time, SEO campaign is basically shooting in the dark with the hope that everything you are doing sticks.

Quick Tip: You can use the FREE Google search console tools to track your search analytics like Clicks, Impressions, Click through rate (CTR), Positions etc.

google search console

Don’ts of Your SEO Campaigns

1. Avoid Keyword Stuffing

There was a time when the number of keywords in your content mattered. That time has long gone.

Yes, it is important to include relevant keywords in your web copy and off-site SEO content but keep the frequency under the natural limit. If the same word or phrase occurs, again and again, it doesn’t only put off the customer because of poor readability but Google also discourages the website ranking with repetition and stuffing.

2. Steer clear of Plagiarized Content

One of the cardinal sins of SEO is using a large portion of texts that have already been indexed by search engines. This is something that heavily penalizes your website and instead of doing any good, makes things worse for your website ranking. If there is information that you want on your website, make sure it’s at least rewritten and reformatted so it doesn’t appear the same.

The ideal here is to have your original content. That’s what search engines value the most and if you keep adding original and engaging content to your website, you will soon witness substantial gains in terms of how your website performs in search engine ranking.

Also read: How to start your blog within 20 min? The Ultimate Guide.

3. Disavow Legacy SEO Practices

If you have been carrying out SEO for your website for quite a while then you must have used some grey or even black hat practices to get ahead. To be honest, why not when something is effective and everyone else is doing it anyway?

However, in current scenario where search engines have become incredibly smarter and the algorithms working on the back end are able to figure out shady practices; it’s not only a bad idea to employ grey or black hat SEO methods but it becomes imperative for you to retract and disavow from anything that you may have done in the past.

Disconnect your website from bad quality backlinks and redo content to maintain natural tone and style wherever you can. This will ensure that you are not penalized for the practices you have done in the past.

black hat seo

4. Don’t Hire Amateurs

SEO is a science that requires an intricate understanding of how search engines work, evolve and rank different websites. An experienced SEO professional knows it’s not just guesswork but the art of drawing insight looking at a wide range of statistics, facts, and figures.

Spending your money on someone inexperienced just to save a few bucks would cost you more in the long run than hiring an experienced expert right now. Not to mention you also lose the most valuable resource which is priceless in the context of SEO i.e. time.

Final Thoughts

SEO is the lifeblood of your website that keeps the traffic coming. It is imperative to invest your human and financial resources in an effective, monitored, and well-thought SEO campaign that has been devised giving consideration to the latest developments, news, and search engine trends.

Every SEO strategy isn’t going to be successful, but as long as most of what you are doing works; you are golden! Just remember to pay heed to aforementioned pointers that will improve your odds of coming up with an effective and

Hi, I’m Kritesh, a 23 years old Entrepreneur & Digital Marketer. At Money24Hr.com, I share my journey of entrepreneurship and startup growth marketing. Cheers!!

Steps to become an Instagram Influencer in India cover

7 Steps to Becoming an Instagram Influencer in India.

Want to become an Instagram influencer in India? You have landed on the right page.

Lately, Indian brands are spending a lot of money on influencer marketing. Whether the niche is fashion, cooking, traveling, yoga or motivation– all the Instagram influencers in India are making tons of money online through their favored pages.

In this post, we’ll discuss seven steps to become an Instagram influencer in India and turn your IG profile into a money-making machine.

7 Steps to Becoming an Instagram Influencer in India

1. Select Your Niche

According to June 2018 report by statista, there are over one billion monthly users on Instagram now. If you try to target all, you’ll get none. Focus on a specific audience.

Build your community around a specific topic which you are passionate about and then dominate that niche. After all, it’s better to be a big fish in a small sea rather a small fish in a big sea (which can always be eaten by the bigger fishes anytime). Thank god to the big diversity, you can become an Instagram influencer in India on a variety of targeted niches like the state-based topics, culture-based, language-based, food-based etc.

In short, the first step of becoming an Instagram influencer in India is to choose the right niche where you can build a loyal audience who are eager to see your upcoming posts.

2. Build high-quality Instagram posts

There are +100 million photos and videos shared on Instagram every day. If you want your Instagram profile to stand out, your contents should be appealing.

Posting high-quality content is essential to becoming an Instagram influencer in India. Your posts should be awesome and engaging enough to encourage your audience to like & comment. This will help your channel to grow faster as Instagram algorithm promotes engaging posts.

Moreover, there are a few things that you can do to build high-quality Instagram posts.

First, you can learn a little photo/video editing and graphic design. It can help you build amazing contents and will reduce your dependency on hired editors/designer. Btw, you do not need to become a professional with these skills. Just a little knowledge of design and editing can save you a lot of time, money and offer you a huge flexibility.

Second, get a smartphone with a good camera or if possible -get a DSLR. A small investment towards your future can help you a lot to beautify and differentiate your Instagram accounts from the crowd. If you are serious about becoming an Instagram influencer in India, you should not miss these two steps.

post quality

3. Write a noteworthy profile description

Your profile description is something that people will most likely read before following your page. That ten seconds of reading your bio may decide whether they want to (or not) follow your page. A good profile description can influence people to follow your Instagram profile.

While planning to become an Instagram influencer in India, know your targeted audience and write a catchy description which appeals to them. (Quick tip: Bullet points works the best).

description

desciption sapna vyas

4. Stick to one theme

Once you have decided the theme of your Instagram page, stick to it. Your audience should know what to expect from you. After all, that’s the reason they are following your page.

Posting travel photos today and cooking recipes tomorrow may confuse the audience and increase the unfollow rate. Always post contents related to your niche.

contents

5. Be consistent

Consistency is the key to success in any profession. Becoming an Instagram influencer in India also requires the same level of consistency. Post daily and if possible, post at a consistent time.

Even if you are posting multiple times a day, build a schedule for your posts. Instagram rewards consistency and your contents can reach a bigger audience if you are posting daily.

6. Engage with your audience

You can earn a lot of money after becoming an Instagram influencer in India only if your audience is engaging with your contents and buy/participate in the posts that you share on your page. Having a big number of followers doesn’t matter much if they are not engaging with your posts.

Start building an engaging community from day one. Take polls on your story, ask questions in your posts, reply to the comments and help people if they direct message (Dm). Doing these little things can help you to engage with your audience better and build a devoted community.

7. Network with the other influencers

This is the final step to becoming an Instagram influencer in India.

When trying to become successful on Instagram, it’s important that you network with other influencers in the same niche. Collaborating with other influencers can 5–10x your Instagram growth (if you use your networks effectively). Few popular ways to grow on Instagram using networking is by participating in the engagement groups, cross-promoting contents and followers, shoutout for shoutout (s4s) etc.

Besides, networking with other influences will also help you to stay motivated and challenge yourself to post better contents.

network

Also read: How I grew my blog from 0 to 133,891 monthly page views within 12 Months? [With a Day Job]

Bonus: Get a business account.

This is a bonus tip for all the newbies who want to become an Instagram influencer in India. Getting a business account on Instagram is FREE on and it hardly takes two minutes to shift from personal to a business account.

There are a number of benefits of getting a business account on Instagram. Few of the best ones are- You can see the posts insights, analytics, promote/boost your content as sponsored posts, etc. Moreover, Instagram analytics can help you to understand your audience better.

instagram analytics

Closing Thoughts

Becoming an Instagram influencer in India is not an overnight success. It will require consistent work, efforts and time. Unless you can wink like the #winkgirl -Priya Warrier, you probably won’t get a million followers in a week.

 

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Thank you for all the love and support💙

A post shared by priya prakash varrier (@priya.p.varrier) on

It will take time to grow your audience and you should accept it before you start your journey to becoming an Instagram influencer in India.

Although it might take a few months to build a decent page and followers, however, it’s definitely worth it. Cheers!!

Hi, I’m Kritesh, a 23 years old Entrepreneur & Digital Marketer. At Money24Hr.com, I share my journey of entrepreneurship and startup growth marketing. Cheers!!

Why Your Content Is The Only Thing That Matters cover

Why Your Content Is The Only Thing That Matters?

I’m really frustrated with my blog now. It’s been over two months since the launch, and the blog is still getting less than five visitors a day?”, Gaurav said to me annoyingly.

Relax Gaurav. It takes time to build traffic. For my blog- Trade Brains, which is getting over 100k visitors per month right now, it was totally deserted for the first few months after launch. The combined total traffic for the first three months was less than a hundred page views.”, I replied patiently.

Gaurav has been trying to build his blog for quite some time. However, he does not seem to get satisfactory results.

What did you do to increase your traffic after the first three months? I really need an expert to advise here?”, Gaurav asked.

Haha. I’m not an expert. I just know a few things more than you by experience. And I didn’t do many changes. I continued writing awesome blog posts and increased the frequency of writing from two to three/four per week. By the end of six months, I’ve written over 50 articles on my blog… By the way, how many articles have you written so far?”, I asked Gaurav guessing the answer to be somewhere between 15–20.

Four!”, Gaurav said with a slightly embarrassed tone.

Are you kidding me, Gaurav? In two months, you have written just four articles. What have you been doing so far?”, I asked for a logical explanation for not building contents.

I was busy designing the blog and improving the user experience. Mostly, I worked on the blog theme, plugins, graphics, widgets, etc. to make it look awesome. I also worked on the site speed to make the page load faster… All those work took a lot of time. And because of it, I wasn’t able to write as many articles as I originally planned.”, Gaurav sounded a little satisfied with his answer.

Gaurav, it doesn’t matter how good your blog looks if no one is looking at it. The only thing that matters right now is your content!!”, I replied knowing that it’s going to take a lot of time of mine to explain this answer to Gaurav

***********

When most people launch their blog, they tend to spend a lot of time improving the design and layouts. Believe me, been there- done that. However, after over four years of experience in blogging, I can confidently say that it’s a wrong approach. The only thing that matters for building a successful blog is your content, especially during the first few months.

All the other stuff can be taken care of once you have consistent traffic on your blog. However, spending too much time on themes, plugins, social media, etc. is a wrong approach. Build your content first, before diving into these kinds of stuff.

Content is the King

Tell me one thing? Why do you follow any blog?– Remember any of your favorite blogs and try to find the reason why you started following that blog?

The correct answer is ‘Content’.

The actual reason why you started following that blog is that you loved their content and you wanted to read more. (Think this similar to following any facebook, youtube or Instagram profiles- which you also follow because you love their content). In other words, you were mesmerized by their posts which appealed you so much that you decided to stick with that blog.

When it comes to blogging, content is always the king.

If your content is fantastic, people will follow your blog- no matter how much crappy your blog design looks. Although there will be a few percentages of the audience (<5%), who might not stay on your blog longer because it doesn’t look cool. However, for the rest of the audience, it doesn’t matter to them as long as the content is terrific. (Moreover, it’s logical to focus on the 95% audience first by building great contents).

In other words, your content is the reason why the audience visited your blog in the first place. They landed to get the answer or information via your blogs. And if this primary criterion is getting fulfilled, they will stay longer at your blog. Else, no matter how good your blog looks, if their basic requirement is not met- people will bounce back.

(Image Courtesy: Netmonks.in)

Give the people a reason to follow your blog.

Suppose that you heard about a new blog referred by one of your friends. You landed on the blog but found only two articles. That too written infrequently (two pieces in last four months) with average quality of contents.

What would be your reaction? Would be stick to the blog or switch to the hundreds of other online websites/platforms available to read awesome contents and get entertained?

Most probably, your answer would be to switch.

The right way to give people a reason to follow your blog is by creating excellent contents. Nobody will follow your blog if the blog post section is deserted. Maybe a few of your family/friends, just for your sake. However, the other’s just don’t care.

Also read: The Battle of Traffic: Search vs Social Content Marketing.

What is the right approach to building your blog?

There are only two essential steps required to build your blog- the right way:

1. Post amazing contents

Write super helpful and entertaining articles which people enjoy reading. This will give them a valid reason to stick to your blog. The more the number of useful contents, the higher the chances of getting and retaining a loyal audience.

2. Show consistency

By showing consistency, like posting 2–3 blogs per week, you can increase the number of returning visitors as they might be interested to read what you posted recently.

Moreover, even for the first time visitors, consistency shows that the blog is active and they can expect good posts in the future. On the other hand, an inconsistent blog doesn’t appeal to most people.

how to write awesome contents

(Image Courtesy: www.share.travel)

Closing thoughts

It’s true that writing contents consistently may sound a lot of hard work ( and a little boring) to you right now. However, you can’t ignore the heart of blogging. Building awesome content is the single most essential part of your blogging journey.

Final tip, as a rule of thumb, write at least thirty articles in the first three months before you actually start expecting audiences to your blog. Once this benchmark is crossed, you can start working on marketing, promotion or the design of your blog.

Hi, I’m Kritesh, a 23 years old Entrepreneur & Digital Marketer. At Money24Hr.com, I share my journey of entrepreneurship and startup growth marketing. Cheers!!

The Battle of Traffic- Search vs Social Content Marketing

Search vs Social Content Marketing: Which One to Prefer?

Search vs Social Content Marketing -Which One to Prefer?

When I launched my first blog in 2014, over 85% of my traffic came from Facebook. I didn’t have good knowledge of keyword research or search engine optimization at that time. Therefore, I just focused on creating viral social contents.

I used to share click-bait contents on the facebook groups with over 50k members. At that time, the organic reach of Facebook posts was very high, especially while posting in facebook groups. Our (I and my team) exact steps were to first join dozens of active facebook groups with a large number of members, write contents with catch headlines (& images) and share them in the relevant groups. And this simple trick helped us to generate over 10k page views per day on my blog.

game of thrones

In fact, one of my clickbaity post named – “How Game of Thrones might end? (10 Best Fan Theories)” generated over 30k page views in a week. It took us only two hours to build that post. We literally copied ten popular fan theories from Reddit and created a long blog post. And then we shared that post in around 8–10 Game of Thrones facebook group (the average number of members in each group was about 15-20k). And boom, our blog was flooded with traffic.

During that time, Facebook was an excellent source to get free organic traffic. However, next year Facebook changed its algorithm and since then the organic reach of the Facebook posts has been continuously declining. Now if you want to reach a similar big audience on Facebook, the only alternative left is paid advertisement using facebook ads.

Later that year, I started learning keyword research and search engine optimization. And it seemed a little tight to write search-friendly contents compared to social contents. Here, you have to research different factors like what content people are searching, how much volume of people are searching for that keyword and how to write a fantastic article that can outperform existing articles for the targeted keyword and get ranked on the first page of google. Anyways, search content is definitely not as easy as creating social contents. But with time and practice, I became competent in writing search-based contents.

Today, I am comfortable with writing both search and social friendly contents. However, I need to mention that they both are not the same. The audience for your search and social contents will be different.

But, before we dive deeper into this topic, let’s first understand the critical traits of search and social contents.

Search vs Social Content Marketing

There are two ways to attract the audience. Either they find you, or you find them. And this is the fundamental difference between search and social content.

For search content, people look for your contents on search engines like Google, Bing, Duckduckgo etc. for their problems. And whenever your content is relevant to the question, google shows your content in the search result.

On the other hand, for the social contents, people are ‘NOT’ actually looking for your contents. However, if they find it interesting, they might check out your content. In other words,

“When audience wants to find you…” — Search content
“When you want to find the audience…” — Social content

And obviously, the approach to be followed for the search contents and social contents are different. For search content, the valuable posts work best as these are the contents that people are searching for. On the other hand, for the social contents, virality is critical.

Search Contents:

search content google

Here are a few key traits of search contents.

  1. These contents are the symbol of Trust and Quality as Google (or other major search engines) are referring to them when you’re searching for any query.
  2. Blog posts, Guides, How to’s, etc. kind of long-form content which solves or answers the query of audience works best as search contents.
  3. These contents live for a very long time. If you have written an outstanding content, and it gets ranked on google, it will continue sending traffic to your content for a long time (until a better content replaces your post on google ranking in future).
  4. The main aim of search contents is to inform, convince, answer or solve the problems of the audience.
  5. Search contents require a few strategies to get ranked on search engines like keyword research, search engine optimization, building inbound backlinks, etc.

Social Contents:

social content- facebook

Here are a few key traits of the social contents.

  1. The audience is not specifically seeking for the contents posted on platforms like FB/Twitter/Instagram etc. However, if they find it interesting and compelling, they will engage with it.
  2. Emotional, humorous and inspiring posts work best for the social contents. (In recent days- live videos are also performing well and reaching more audience on Facebook or Instagram Live).
  3. The life of social contents is short. Probably between half to one hour. A regular tweet shared by you may get fade away within next 30 mins (unless it gets viral or gets multiple shares by your followers).
  4. The aim of these social contents is either entertain or to trigger emotion to convince the audience to take the call to action.
  5. Keywords or SEO is not much important for viral contents. Here, the headlines and pictures should be catchy.

Also read: The Era of “Personal Branding” – Are You Ready?

how long contents last

(Presented by Coupofy)

Should you focus on Search content or social content?

If it were the year 2008–10, I would have suggested search content. At that time, it was very easy to get ranked on google using simple keyword stuffing tricks. On the other hand, if it were the year 2010–2014, I would have suggested focussing more on social contents, especially facebook — as at that time its organic reach was way high.

However currently, there is a tug of war between search and social contents. Many websites are getting tons of traffic from Google. On the other hand, there are different sets of websites who have built their whole empire on the social platforms by creating a massive following on Facebook, Twitter, Instagram, etc.

Nonetheless, according to a recent referral traffic report from Shareaholic — 2017 was the first time since 2014 when traffic from search dominated over the traffic from social platforms. Here is the summary of the report —

For the first time since 2014, Shareaholic says search outpaced social in the percentage of overall traffic it delivered in 2017. According to the analytic platform’s data, search drove 34.8 percent of site visits in 2017 compared to social networks which accounted for 25.6 percent of referral traffic. (Read more here)

shares of visits- search vs social

Image Source: Shareholic

The above study highlights that the search content got more traffic over social contents in the year 2017. So, if you are ignoring search contents or SEO for the last few years, then it may be the time to enter the arena.

Can the same content fit for both search and social?

No matter what the scenario, it would be safe to conclude that the audience & their behavior for search and social content are different. You can optimize your contents a little to fulfill both purposes. However, great social contents rarely fit into the category of great search contents (and vice versa).

For example, think of the Kiki Challenge. Many #KikiChallenge videos by different Youtubers or Instagramers got viral on the social platform. However, after a month when the trend is over, those videos might rarely be getting any traffic from the google search.

Similarly, many videos of ‘cute cats’ gets viral on facebook every day. However, the chances that people are actually searching for that specific cat on google is very low.

In short, if you are making a video of cute cats, it may be viral on social media. But the chances of getting consistent organic traffic from that content is tiny. Overall, a great social content might not be a great search content.

Also read: 11 Insanely Powerful Ways to Drive Traffic to Your Blog

Bottom line

Both search and social contents are an effective way to get the audience, and it is challenging to conclude which one is better.

However, if you are confused which content is best for you, then the first step would be to audit your website. Figure out which contents are performing better for your website/blog.

For example, if your social contents are doing great, you can create similar contents to boost your traffic. On the other hand, if you are getting more traffic from Google, you may wanna keep building valuable contents and continue working on keyword optimization and SEO to improve it further.

Final advise, do not ignore any of them totally. Focus on both search and social content. As the wise old people used to say- ‘Do not put all your eggs in the same basket”.

Hi, I’m Kritesh, a 23 years old Entrepreneur & Digital Marketer. At Money24Hr.com, I share my journey of entrepreneurship and startup growth marketing. Cheers!!

Increase Blog Traffic in India Using Medium

3 Actionable Ways to Increase Blog Traffic in India Using Medium.

3 Actionable Ways to Increase Blog Traffic in India Using Medium.

Maintaining (or increasing) the traffic of a blog is always a challenge for the bloggers. Due to the consistently rising new competitions, depending on a single source of traffic can be stupid. And that’s why most bloggers or website owners are always looking for new sources or platforms which are less competitive to drive big traffic.

In this post, we are going to discuss one such new platform which Indian bloggers or website owners can leverage to increase their reader’s count. And this new platform is Medium.com.

Medium

Right now, Medium is in the same growth phase where Facebook or Quora used to be four-five years ago. The monthly active users on Medium is continuously increasing for the last many months. Although it’s still not a big trend in India to use Medium, however, in upcoming months Medium is definitely going to increase its audience from India. After all, we Indians do get attracted to the American/European trend, after a while.

Moreover, if you are blogging from India, there are not enough competitions on Medium yet. You will rarely find any of your competitor who is active on Medium. When most of the bloggers are fighting to get traffic using paid ads on Facebook, you can start building your empire on medium. By the time your competitors will realize it, you would have built an authority on the medium which will help you to drive a ton of consistent traffic on your blog.

Overall, Medium is one of the fastest-growing platforms that you can leverage today in order to increase your blog traffic in the future.

Anyways, I forgot to mention what actually is Medium?

Medium is an online publishing platform. Here you can publish your articles/blogs for free and get followers on your profile. (Even you can get paid for publishing contents on the medium by joining medium partner program.)

The best part is that people visit medium to read. In other words, they are in the ‘Read-mode’ (Not like ‘scroll down’ or ‘Pass-time’ mode when they visit facebook, twitter or any other social platforms). And that’s why you can find a targeted audience on Medium who are interested to read. And if your contents are good, you can definitely convert them into followers and your blog readers.

Also read: How I grew my blog from 0 to 133,891 monthly page views within 12 Months? [With a Day Job]

How to publish contents on Medium?

Publishing content on Medium is really simple.

All you need to get started is to create a free account using email/google/facebook/twitter etc and start publishing the contents.The platform to write posts is literally easier than MS word or any other document editor that you might have used. Here is a quick snapshot of how medium editor looks like→

medium post

Pretty clean and simple, right?

And that’s why people love publishing on Medium. You do not need any technical knowledge to start publishing your contents here. It’s really easy and fast.

Also read: 11 Insanely Easy Ways to Drive Traffic to Your Blog

3 Actionable ways to increase blog traffic in India using Medium:

Now that you have understood what is Medium and why you should start using it. Here are the three ways to leverage medium to increase your blog traffic in India:

1. Repost blog contents on medium

You do not always need to create new contents to publish on Medium.

If you have already written an awesome post earlier on your blog/website, why not to share it with millions of monthly users of Medium. Many of these people might be looking for contents like yours to read. And therefore, by reposting your same post on Medium, you are marketing your content to a bigger audience.

A Quick Tip- While reposting on Medium, post the older contents which have already been published for at least 3–4 weeks on your blog/website. This will give google enough time to index your blog post and acknowledge that the content was originally posted on your blog and not a fresh content on Medium. This will help you to avoid any competition of your original blog for google ranking against that post from the medium. Here, Google will simply understand that you are reposting the content and your original blog should be preferred in ranking. Anyways, many times, both contents (from your blog and medium) gets ranked on google, which is like a double-benefit.

2. Increase backlinks and leads using Medium posts.

Getting a backlink from authority websites by submitting a guest post takes a lot of time and efforts. Moreover, you’ve put a extra work to find and convince those authority websites’ owners/editors to publish your content. However, the medium is a very good alternative here. Medium has a very high domain authority. By publishing contents on the medium platform, you can easily create massive backlinks without many efforts.

Moreover, if your content is getting decent traffic on medium, your links will divert the audience to your blog. You can also place a lead magnet on your medium content to convert the audience into leads or subscribers.

3. Publish your contents on big publications.

There are a number of publications on Medium who have over 40–50k followers. Publications are like a specific niche — which a group of people with similar interests follows. You can publish your contents on these big publications to reach a bigger audience.

Moreover, unlike guest posting, it’s really easy to publish your contents in these big publications. The editors/owners of these publications are constantly looking for new posts/articles that they can share in their publication to keep it active and engaged. Therefore, all you need to do is to find a good publication in your niche and approach the editor/owner (the contact profile of owner/editor is available in all the publications).

medium publications

A better approach will be to first write an excellent content on Medium that you want to submit to the publication and then share the link of that post with the editor/owner. If your content is good and related to the publication’s niche, the editor will readily accept it.

Anyways, there are thousands of publications on Medium and you can publish your content in just one. Therefore, you need to be very choosy while selecting the best publication which has more audience/follower that you are targeting.

Quick Note: If you publish a good content on a big publication and are able to attract a lot of readers and get many claps (which is similar to likes/upvotes), then it will actually be amazing for you. This engagement may push your content on the first page of the medium. And if that happens, your blog will be flooded with a huge traffic.

Also read: 9 Tested Ways to Monetize Your Blog- #6 is My Favourite

Bottom line

If you are looking for an alternative method to drive traffic to your blog, which has a comparatively less competition, then Medium is a very good option. This platform is still not flooded with the marketers and hence you can leverage it to increase the audience of your blog/website.

That’s all for this post. I hope it was helpful to you. Happy Blogging.

Hi, I’m Kritesh, a 23 years old Entrepreneur & Digital Marketer. At Money24Hr.com, I share my journey of entrepreneurship and startup growth marketing. Cheers!!

5 Ways to Find Expert Content Writers for Your Blog in India

5 Ways to Find Expert Content Writers for Your Blog in India.

5 Ways to Find Expert Content Writers for Your Blog in India.

“I just can’t write any more blog, Kritesh. It takes too long to write a good content. And that’s why I’m not able to give time to other important things like creating new ways to efficiently monetize my blog…”, Gaurav told me half-heartedly.

Why don’t you outsource the contents?”, I asked him.

No!! Outsourcing is not an option for me. I’ve built my blog from scratch and I’ve dedicated so much time writing quality contents. I don’t want to degrade its reputation by publishing not-so-good contents.”, Gaurav answered straightforwardly.

Then don’t publish ‘not-so-good’ contents on your blog. But you know that there are professional content writers capable of writing great contents. Moreover, the final decision is always yours whether you want to publish that content on your blog or not… If you do not like the content written by the outsourced authors, simply reject them. But you should at least try this option.”, I tried to reason Gaurav with my answer.

Gaurav has a very popular blog which gets over 30,000 visitors per month. He has been working on his blog for over 18 months and has written over 150 blog posts so far. Now he is trying to monetize his blog traffic. However, producing continuous contents does not give him enough time to focus on creating new digital products in order to monetize his blog.

It’s not like I didn’t try. I hired one writer a few months ago from one of my references. But she turned out to be a shi**y one. Moreover, finding a good content writer is itself a tedious job. I’m ready to pay a good compensation per article if the content is good. The problem is that I don’t have any more reference.”, Gaurav seemed a little concerned.

Yes, finding a good content writer will take some time. But it won’t take too long if you know the right approach. Maybe a few weeks to complete whole procedure like interviewing them, asking for sample articles, explaining your requirements etc. Nonetheless, my point is that if you can put some serious efforts for a week or two and are able to find a good writer, it will reduce your stress a lot for many upcoming months.”, I explained.

Okay, you are right. Now stop this lecture and let me know where can I find expert content writers for my blog.”, Gaurav replied with a little smile on his face.

*********

Finding expert content writers in India does not take too long if you know where to look for them exactly. There are a couple of free platforms or mediums which you can leverage to find good content writers.

Nevertheless, how easily you’ll find a writer for your blog also depends on your budget. If you are ready to give decent compensation per article, you can even hire expert content creators with experience of over 5–10 years. On the other hands, if your hands are tight and you have a limited budget, you might have to hire a few newbie content creators who might need a little training and guidance from you. Anyways, if you put serious efforts, you’ll be able to find a few good ones within a week or two.

How to Find Expert Content Writers for Your Blog in India?

Here are the 5 ways to find expert content writers for your blog in India:

1. Outsource freelancers 

fiverr

There are many free platforms like iWriter, Freelancer.in, upwork, Fiverr etc from where you can find freelancers.

Just post your requirements on these sites and you’ll be flooded with the messages from the freelancers. Contact/Interview the freelancers who responded to your post and select the one which suits you the best.

2. Leverage the massive facebook groups of content writers

facebook group content writers

There are many active facebook groups of content writers with over 20,000–30,000 members.

Join these facebook groups of Content Writers (Search ‘content writers’ on facebook to find these groups) and post your requirements like your blog niche, the number of articles required per month, compensation/stipend, additional perks etc.

Interested content writers will comment on your post or will directly contact you on the messenger. Interview them and select the best one.

3. Steal writers from authority websites

This is a little tricky. Here, you have to find the authority websites related to your blog niche and look for the people who are consistently contributing to these websites.

Examples of few authority websites in India are Yourstory, Economic times, WittyFeed, Inc42, Mint etc. Go to these websites and read the latest articles. You can easily find the social information of these author like twitter handle, email address etc available along with the article. Contact them and ask if they are looking for additional content writing work. Try to convince them to work with you by describing the perks.

4. Hire college interns 

intershala

College students are the best target to find exert content writers in India if you have a limited budget. These students will be ready to work even at a lower-than-average compensation if you are willing to provide additional perks. Moreover, the students are looking for such exposures to build their resume. In short, you can find good content writers by hiring college students.

Few of the famous portals in India which you can use to hire interns are Internshala, Let’s Intern etc. Further, it’s very simple to create an employer login account and post the job requirements on Internshala/Let’s Intern. And within few days of posting the job requirement, you will get a massive list of interns who might be interested to work with you as a content writer.

Anyways, you need to train these interns as they might not have a big experience of content creation like those expert freelancers. However, talent-wise, you may find some hidden gems in these internship portals.

5. Find skilled writers by exploring publishing platforms like Quora/Medium.

There are many writers/authors who consistently posts on platforms like Quora or Medium. Their social profiles are publically available and you can read all their contents/answers. Explore these publishing platforms for a few days and find few regular contributors who write excellent contents.

Next, contact them and offer a job as a content writer. Many of them might not be interested in a job and only be publishing contents out of interest. However, if you contact enough writers, you will definitely find one or two who might be looking for an opportunity to work as a content creator.

Also read: 11 Insanely Easy Ways to Drive Traffic to Your Blog

Bonus:

6. Place a Hiring/Contribute/Guest post link on your blog

One of the easiest ways to find content writers (which most website/blog owners ignore) is to place a ‘Hiring’, ‘Contribute’, ‘Guest post’ etc link on their blog. Ask yourself, why will the writers contact you if they do not know that you are looking for content writers?

These links send a clear signal to the interested people that you are looking for content creators. Moreover, by using this method, instead of you approaching the content creators, these writers will contact you. And hence, you will be on the upper-side when you’ll be negotiating the compensation and perks.

Bottom line:

Although the process to find good content creators is not difficult, however, it may take some time. You should definitely go through a good screening procedure like asking for sample contents, reference to the last work as a content writer, a small interview to understand their skills etc. Nevertheless, if you contact 30–40 people using the approaches mentioned above, you’ll find good one or two writers- in the end.

That’s all for this post. I hope it was helpful to you. If there is any other method to find expert content writers that I missed in this post, feel free to comment below.

Happy Blogging.

Hi, I’m Kritesh, a 23 years old Entrepreneur & Digital Marketer. At Money24Hr.com, I share my journey of entrepreneurship and startup growth marketing. Cheers!!