Google AdSense is one of the popular ways to earn money from your blog. In fact, most of the newbies are aware of just Google Adsense when they think of ways to monetize their blog. However, how much Google Adsense pays per 1,000 page views in India is still not clearly known to most beginners.
A crucial part of your blog success will be planning. If you know how much you are going to get paid per page view, you may plan to produce the contents accordingly. For example- let’s say you want to make $100 per month from your blog. To get this much revenue from Google Adsense in India, you might need monthly pageviews of 60–70k. Further, to get this much page views, you may have to write around 60–70 high-quality articles (if each post gets an average thousand page traffic per month).
This general planning approach can help you a lot to achieve your blogging success. Depending on your end-goal, you can plan how many blog posts to produce if you want to earn a specific revenue or more.
In this post, we are going to discuss how much Google Adsense pays per 1,000 page views in India. We’ve divided the answer into two parts. First part is a quick answer for those who just want to know the answer and are not interested to get involved in the technicalities. The second part is a detailed analysis of the calculations and terminologies related to Google Adsense payment.
Quick Answer: How much Google Adsense Pays Per 1,000 Page views in India?
Per 1,000 page views in India, you can make somewhere between $1 — $3, depending on your niche, number of ads you are placing and your ad placement optimization.
Although this answer sounds simple, however, in actual it is a little complicated. You need to understand a couple of important terms like impressions, cost per click (CTC), click through rate (CTR) etc. to fully understand how to calculate revenue from Google Adsense.
Now, let’s dive deeper and first understand a few important terminologies related to Adsense. Then, we’ll perform some basic calculations to find out how much Google Adsense pays per page view in India.
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Google Adsense Terms
Let’s begin with- what is Google Adsense?
AdSense is a program run by Google that allows publishers to place an advertisement on their blog/website/Youtube without much hassle. For placing the ads, first, you have to join the Google Adsense program by applying to it. Here’s a link to join the program.
Further, getting your Google Adsense account approved is not as easy as it used to be in the past. If your blog is relatively new and not getting enough traffic or visitors, you might have to wait months before your Adsense account gets approved.
Anyways, once your account gets approved for the Google network of content sites through Adsense, you can place automatic text, image, video, or interactive media advertisements, that are targeted to your site content and audience. These advertisements are administered, sorted, and maintained by Google.
For displaying ads with AdSense for content, publishers (blog owners) receive 68% of the revenue recognized by Google in connection with the service. This percentage is consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. (Source: Google support).
If you consider the fact that how much Google has simplified the advertisement process, this 68% share of revenue seems fair. After all, you do not have to worry about how to find the advertisers, which ads to place, how to code the advertisements, etc. All these things are taken care by Google. You just have to place a few auto-generated lines of code on your blog and through their artificial intelligence technology, Google Adsense will place the best ads which are most relevant to your content.
Now, that you’ve understood the basics, here are a few important terminologies of google adsense that you need to know:
Impression: Also called a View or an Ad view, is a term that refers to the point in which an ad is viewed once by a visitor, or displayed once on a web page. The number of impressions of a particular advertisement is determined by the number of times the particular page is located and loaded.
For example- let’s say that you have placed two ads on a blog post, one at the starting of the post and other at the bottom. If a visitor opens your blog and reads the entire blog post, he/she will get to view the ads twice (no matter whether he pays attention or click on the advertisement). Here, the impressions are counted as two.
Cost Per Click (CPC): CPC is the revenue that you earn each time a visitor clicks on your ad. CPC is dynamic and determined by the advertisers. Some competitive niches like technology, download websites, insurance, health, finance, marketing etc. advertisers may are willing to pay more per click than others. Here is a list of blog niches with high CPC.
Click Through Rate (CTR): Your ad CTR is calculated by dividing the number of ad clicks by the number of individual ad impressions.
CTR = (Total number of clicks / Total ad impressions) X 100
For example. suppose you are showing 3 AdSense ads on every page of your website. Then, 1 page view is equal to 3 ad impressions. Let’s say you get 10 clicks out to 1,000 ad impression. Then, your CTR would be 1% (10/1000*100).
CPM: CPM stands for “cost per 1000 impressions.” Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears. As a publisher, you’ll earn revenue each time a CPM ad is served to your page and viewed by a user (doesn’t matters it get clicked or not).
CPM ads compete against cost per click (CPC) ads in Google ad auction, and they’ll display whichever ad is expected to earn more revenue for you.
Revenue per thousand impressions (RPM): The page RPM is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.
Page RPM = (Estimated earnings / Number of page views) * 1000
For example, if you earned an estimated $0.15 from 75 page views, then your page RPM would equal ($0.15 / 75) * 1000, or $2.00.
What Does It Take To Make $10 A Day With AdSense in India?
When your CTR is 1% and your average CPC is $0.25, it’s quite achievable to make $10 dollars a day in India, if you are getting a decent traffic on your blog/website. A lot many bloggers are making way more than this amount per day through Adsense.
For example, let’s assume that you’ve placed just one ad on your posts and the page views are equal to an ad impression.
If you are getting 4,000 page views per day with a click-through rate (CTR) of 1%, it will turn out to be 40 clicks on the ad in a day. As your CPC is $0.25, your revenue for that will be equal to $0.25*40= $10.
Apart from CPC, you’ll also earn from CPM ad impressions. However, this CPM earning varies depending on your niche. For average, you can consider CPM earning of $1 to $1.5 per 1,000 impressions. Nevertheless, as already mentioned above, CPM ads compete against cost per click (CPC) ads in Google ad auction, and they’ll display whichever ad is expected to earn more revenue for you.
How much Google Adsense Pays Per 1,000 Page views in India?
Per 1,000 views in India, you can make somewhere between $1 — $3 USD, depending on your niche. (Some niches are more profitable than others -as already discussed above).
Moreover, your revenue from Adsense will also depend on how many ads you are placing on your blog and how much you have optimized the ad placements so that it can get maximum impressions and clicks. (Also read: 10 Ways You Can Optimize AdSense for More Revenue)
Quick Note: This answer is with respect to those blogs who are getting most of their traffic from India. On the other hand, if you are getting a bigger audience from tier-1 countries like USA, UK, Australia, Canada, European countries etc. then the Cost per click (CPC) will be high and you’ll earn higher revenue from Adsense. However, for the blogs with a majority of Indian audience, the CPC is low.
Although most beginners speculate that they can easily earn tons of money by placing Google ads on their website, however, it is not as simple — especially mentioning the fact how tough it is to get your Adsense account approved (and moreover, not violating any Google Adsense guidelines or getting banned over time).
Unless you are having millions of views on your blog/website per month, you cannot make a livelihood depending just on Google Adsense.
Our suggestion, if you are not getting a massive traffic on your blog/website, then treat Google Adsense as just an extra pocket money and focus on creating alternate revenue sources like info products, ebooks, software etc to sell on your blog. (Also read: 9 Tested Ways to Monetize Your Blog.)
That’s all for this post. I hope it was useful to you. Cheers!!