With the rise of social media, Influencer marketing is in a lot of buzzes everywhere. This big and untapped market offers a lot of opportunities for both influencers and brands. Moreover, influencer marketing has differentiated itself the traditional marketing methods like content marketing, email marketing, search engine marketing etc by providing the brands a comparatively higher ROI if they are able to find the right influencers.
Currently, there are a lot of lot online platforms in India who are trying to connect the dots between the influencers and brands by providing a common platform for them to meet and synergize. As this marketing technique is a relatively new industry, most of these platforms are still figuring out the best ways to simplify influencer marketing. Few of them are working on machine learning based data driven platforms. On the other hand, many are still taking the traditional route of handpicking the influencers. Although there are a number of platforms trying to disrupt the marketing industry, however, no single big influencer marketing platform in India is dominating this industry, yet.
In this post, we’ll discuss the major influencer marketing platforms in India where you can find good influencers for your marketing campaign without much hassle.
Also read: A Beginner’s Guide to Instagram Influencer Marketing in India.
7 Best Influencer Marketing Platforms in India
1. Influencer (https://www.influencer.in)
Influencer is an India’s leading influencer marketing platform with a network of over 25,000+ influencers and quality brands. Here, you can find different influencers based on categories like auto, beauty, fashion, food, investment etc within minutes. You can also find the details of the past and current influencer marketing campaigns on their website.
2. Influencer port (https://www.influencerport.com)
Influencer post is a Chandigarh based influencer marketing platform in India. It connects influencers to brands via their platform where brands can recruit influencers to generate content, post on social media, or attend events in exchange for some form of compensation. The signup process for both influencers and brands in pretty simple and once inside the dashboard, the brands can browse the influencers profile and select them for their campaign if they find the suitable ones.
3. Heepsy (https://www.heepsy.com)
Heepsy offers an instant access to influencers worldwide by ‘location’ and ‘category’ on their platform. They have created advanced filters to help you find the right influencers for your brand within minutes. Here, you can checkout metrics like followers, following, engagement, cost, collaboration etc of the influencers to find the ones most suitable for your campaign.
4. Upfluence (https://upfluence.com)
Upfluence is the leading influencer marketing company which provide easy platforms to find top influencers, manage your campaigns and measure your results with their influencer technology. They offer the influencer marketing tools to help you select your influencers and manage & analyze your influencer campaign performance at scale.
5. Clout media (https://www.cloutmedia.in)
At Clout media, influencers can make instant buzz & get better reach and ROI for your brand. They have handpicked 1,500 influencers who have a 1.2 Billion potential reach.
6. VURoll (https://vuroll.com/home)
VURoll connects relevant social influencer, creator and advertiser to help them to enhance brand, audience, creativity, and money. It is India’s first self-serve influencer marketplace to connect relevant influencers and creators with advertisers.
7. Pulpkey (https://pulpkey.com)
Pulpkey offers a platform where Brands and Creators collaborate to tell stories. Their mission is to give brands a human voice through collaboration with internet influencers leveraging their creativity and social intelligence. Pulpkey technology makes it easier to discover the right content creators, getting their attention, monitoring activity and measure the ROI. They use historical insights which are better than the ‘followers count’ and include influencer’s posting habits, engagements quality, collaboration examples etc
Also read: 7 Steps to Becoming an Instagram Influencer in India.
Although the major influencer marketing platforms in India are already listed above. Nevertheless, here are a few other popular influencer marketing platforms that you can also check out for finding right Indian influencers for your marketing campaign:
- Skreem (http://skreem.io)
- Fromote (http://fromote.com)
- AllKonnect (http://allkonnect.com)
- Blogweet (https://www.blogweet.com)
Apart from the Indian influencers, if you are looking to reach a bigger audience through diversified influencers ‘worldwide’, here are a few good influencers marking platforms:
- Influencer Marketing hub (https://influencermarketinghub.com)
- Starngage (https://starngage.com)
Although there is no leading network for influencer marketing in India yet, however, you still have many options. Check the platforms discussed in this post and find out those who suits the best for your marketing campaign.
Besides, if you can’t find any good platform, you can always take the traditional route and handpick the influencers in your industry yourself.
Parting Note: If you need any kind of assistance in managing your influencer marketing campaign, feel free to contact us with your details here. We expertise in running influencer marketing campaigns and have generated high ROIs for the brands by connecting them with right social influencers. Cheers.