Want to become an Instagram influencer in India? You have landed on the right page.
Lately, Indian brands are spending a lot of money on influencer marketing. Whether the niche is fashion, cooking, traveling, yoga or motivation– all the Instagram influencers in India are making tons of money online through their favored pages.
In this post, we’ll discuss seven steps to become an Instagram influencer in India and turn your IG profile into a money-making machine.
7 Steps to Becoming an Instagram Influencer in India
1. Select Your Niche
According to June 2018 report by statista, there are over one billion monthly users on Instagram now. If you try to target all, you’ll get none. Focus on a specific audience.
Build your community around a specific topic which you are passionate about and then dominate that niche. After all, it’s better to be a big fish in a small sea rather a small fish in a big sea (which can always be eaten by the bigger fishes anytime). Thank god to the big diversity, you can become an Instagram influencer in India on a variety of targeted niches like the state-based topics, culture-based, language-based, food-based etc.
In short, the first step of becoming an Instagram influencer in India is to choose the right niche where you can build a loyal audience who are eager to see your upcoming posts.
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2. Build high-quality Instagram posts
There are +100 million photos and videos shared on Instagram every day. If you want your Instagram profile to stand out, your contents should be appealing.
Posting high-quality content is essential to becoming an Instagram influencer in India. Your posts should be awesome and engaging enough to encourage your audience to like & comment. This will help your channel to grow faster as Instagram algorithm promotes engaging posts.
Moreover, there are a few things that you can do to build high-quality Instagram posts.
First, you can learn a little photo/video editing and graphic design. It can help you build amazing contents and will reduce your dependency on hired editors/designer. Btw, you do not need to become a professional with these skills. Just a little knowledge of design and editing can save you a lot of time, money and offer you a huge flexibility.
Second, get a smartphone with a good camera or if possible -get a DSLR. A small investment towards your future can help you a lot to beautify and differentiate your Instagram accounts from the crowd. If you are serious about becoming an Instagram influencer in India, you should not miss these two steps.
3. Write a noteworthy profile description
Your profile description is something that people will most likely read before following your page. That ten seconds of reading your bio may decide whether they want to (or not) follow your page. A good profile description can influence people to follow your Instagram profile.
While planning to become an Instagram influencer in India, know your targeted audience and write a catchy description which appeals to them. (Quick tip: Bullet points works the best).
4. Stick to one theme
Once you have decided the theme of your Instagram page, stick to it. Your audience should know what to expect from you. After all, that’s the reason they are following your page.
Posting travel photos today and cooking recipes tomorrow may confuse the audience and increase the unfollow rate. Always post contents related to your niche.
5. Be consistent
Consistency is the key to success in any profession. Becoming an Instagram influencer in India also requires the same level of consistency. Post daily and if possible, post at a consistent time.
Even if you are posting multiple times a day, build a schedule for your posts. Instagram rewards consistency and your contents can reach a bigger audience if you are posting daily.
6. Engage with your audience
You can earn a lot of money after becoming an Instagram influencer in India only if your audience is engaging with your contents and buy/participate in the posts that you share on your page. Having a big number of followers doesn’t matter much if they are not engaging with your posts.
Start building an engaging community from day one. Take polls on your story, ask questions in your posts, reply to the comments and help people if they direct message (Dm). Doing these little things can help you to engage with your audience better and build a devoted community.
7. Network with the other influencers
This is the final step to becoming an Instagram influencer in India.
When trying to become successful on Instagram, it’s important that you network with other influencers in the same niche. Collaborating with other influencers can 5–10x your Instagram growth (if you use your networks effectively). Few popular ways to grow on Instagram using networking is by participating in the engagement groups, cross-promoting contents and followers, shoutout for shoutout (s4s) etc.
Besides, networking with other influences will also help you to stay motivated and challenge yourself to post better contents.
Bonus: Get a business account.
This is a bonus tip for all the newbies who want to become an Instagram influencer in India. Getting a business account on Instagram is FREE on and it hardly takes two minutes to shift from personal to a business account.
There are a number of benefits of getting a business account on Instagram. Few of the best ones are- You can see the posts insights, analytics, promote/boost your content as sponsored posts, etc. Moreover, Instagram analytics can help you to understand your audience better.
Becoming an Instagram influencer in India is not an overnight success. It will require consistent work, efforts and time. Unless you can wink like the #winkgirl -Priya Warrier, you probably won’t get a million followers in a week.
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It will take time to grow your audience and you should accept it before you start your journey to becoming an Instagram influencer in India.
Although it might take a few months to build a decent page and followers, however, it’s definitely worth it. Cheers!!
Hi, I’m Kritesh, a 23 years old Entrepreneur & Digital Marketer. At Money24Hr.com, I share my journey of entrepreneurship and startup growth marketing. Cheers!!