Today we are surrounded by a flood of information, data, and statistics. It’s no wonder that often times it becomes an uphill climb to narrow down the facts and figures that carry importance for the business and can provide some valuable insight in terms of how customers and potential customers are responding to your product and marketing endeavors.
You have to put all the information you gather into perspective to be able to glean the key insights that you actually need.
It is not only about finding the right information but assessing the effectiveness and efficiency of all the financial and human resources you’ve invested in your marketing campaigns. This practice allows you to equip yourself and those who are in charge of the most valuable information that further enables you to make informed decisions.
That’s why having access to the right information in the digital age is of crucial significance. Here are 5 tools which can help you in understanding your customers.
5 Digital Marketing Tools to Understand Your Customers
1. Google Suite
If you are not putting Google tools to your benefit then you’re simply squandering the chances of increasing your business revenue. The global data giant has all the information you desire and you need to put it to good use.
Google Analytics – The most popular analytics software which maintains the record of the traffic that visits your website as well as the performance of different web pages. It can provide you the basic data points including where your customers are coming from, what devices are they using, and what demographic they belong to.
Google Trends – A very useful tool in determining what your customers are into. If you’ve a theory about what your customers like and want; you can use Google Trends to find out whether you’re right or not.
Google Surveys – This tool allows you to create custom surveys for your particular target audience. You can mention the type of data you require including geography, age, income, gender etc. It will help you in developing a clear understanding of what your customers are looking for.
A feature rich service which enables you to know your customer as if you’re talking to them in person.
Using SurveyMonkey, which includes a high level of customization, you can gather personal opinions of your customers about your product, service, brand, and other related factors. This gives you an insight into deciding the key areas where you need to make improvements.
Also read: A Definite Guide to Dos and Don’ts of Your SEO Campaigns.
There is hardly anyone associated with the business world who hasn’t heard about Salesforce.
An advanced and innovative cloud-based service which allows you to manage and organize all of your customers’ data in one place. Using Excel and other such services can quickly result in a disorganized mess which can’t be relied upon for gaining an insight at a glance. On the other hand, powerful software like Salesforce makes your life much easier by putting everything in one place enabling you to see the whole picture in terms of customer behavior.
A great tool that analyses your website and conducts SEO audit to deliver precise insights. It also provides actionable advice and pointers on how you can make your website more search engine friendly by monitoring SEO attributes. The information is gathered by the assessment of rankings, keywords, search volume, visitor behavior data, and more.
Moreover, WooRank’s strength lies in being a security system that alerts you when something isn’t going okay and needs optimization. Another important feature is the ability to be able to stack your website against your competitors and see in what areas you are lacking and need improvement. You can find out whether you are showing up in the correct searches, which websites are ranking better than you, and from where you are getting traffic.
There is also a clever bonus feature is WooRank’s digital marketing checklist that shows you the pointers about improving your on and off page optimization.
An awesome content marketing tool that also acts as a social media post scheduling app for prominent networking services such as LinkedIn, Twitter, Facebook, and Instagram. It allows you to explore trending content topics that would be highly appreciated by your target audience.
It also fills the role of a content recommendation tool by scheduling curated relevant content across social networking services.
One of the key roles of any digital marketing professional’s job, especially in startups or small and medium businesses, is the management of all the social media accounts.
DrumUp can be compared with Buffer, Crystal.io or Post Planner in terms of what it can do but it also features the ability to customize your posts. Apart from saving your most important resource that is time on content discovery and sharing, this great tool also assists you in maximizing content reach through hashtags and mentions, content promotion and automation, along with employee advocacy.
6. Facebook Audience Insights
Facebook’s Audience Insights are quite different from Page Insights as they monitor a range of customer demographics in categories of age, gender, relationship status, job role, income, and lifestyle.
This tool also gives you insights related to their purchases, Facebook usage behavior, and the number of likes. You can choose who you want to monitor. It can either be people who have liked or followed your page or custom defined audience.
If you have a very large following with hundreds of thousands of fans, then it is better to analyze them first as it would provide you more effective insight into what excites your target fanbase more and what they are likely to spend money on.
However, if you don’t have much of a following to talk about or don’t know who your audience is; you can also pick the option of Everyone on Facebook to give you a broader picture.
Also read: Search vs Social Content Marketing: Which One to Prefer?
In a world ruled by data, you need to find the right facts and figures to empower your business through the effective employment of digital marketing strategy. Without understanding your customers, you are fundamentally shooting in the dark hoping to succeed.
In the presence of modern digital tools that can provide the answer to any question you may have, you don’t need to rely on your assumptions and theories anymore. You can actually find out what your customers are thinking, what makes them happy, and what they don’t like.
Use the above tools to your advantage and get ahead of the curve before your competition does.