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The Battle of Traffic- Search vs Social Content Marketing

Search vs Social Content Marketing: Which One to Prefer?

Search vs Social Content Marketing -Which One to Prefer?

When I launched my first blog in 2014, over 85% of my traffic came from Facebook. I didn’t have good knowledge of keyword research or search engine optimization at that time. Therefore, I just focused on creating viral social contents.

I used to share click-bait contents on the facebook groups with over 50k members. At that time, the organic reach of Facebook posts was very high, especially while posting in facebook groups. Our (I and my team) exact steps were to first join dozens of active facebook groups with a large number of members, write contents with catch headlines (& images) and share them in the relevant groups. And this simple trick helped us to generate over 10k page views per day on my blog.

game of thrones

In fact, one of my clickbaity post named – “How Game of Thrones might end? (10 Best Fan Theories)” generated over 30k page views in a week. It took us only two hours to build that post. We literally copied ten popular fan theories from Reddit and created a long blog post. And then we shared that post in around 8–10 Game of Thrones facebook group (the average number of members in each group was about 15-20k). And boom, our blog was flooded with traffic.

During that time, Facebook was an excellent source to get free organic traffic. However, next year Facebook changed its algorithm and since then the organic reach of the Facebook posts has been continuously declining. Now if you want to reach a similar big audience on Facebook, the only alternative left is paid advertisement using facebook ads.

Later that year, I started learning keyword research and search engine optimization. And it seemed a little tight to write search-friendly contents compared to social contents. Here, you have to research different factors like what content people are searching, how much volume of people are searching for that keyword and how to write a fantastic article that can outperform existing articles for the targeted keyword and get ranked on the first page of google. Anyways, search content is definitely not as easy as creating social contents. But with time and practice, I became competent in writing search-based contents.

Today, I am comfortable with writing both search and social friendly contents. However, I need to mention that they both are not the same. The audience for your search and social contents will be different.

But, before we dive deeper into this topic, let’s first understand the critical traits of search and social contents.

Search vs Social Content Marketing

There are two ways to attract the audience. Either they find you, or you find them. And this is the fundamental difference between search and social content.

For search content, people look for your contents on search engines like Google, Bing, Duckduckgo etc. for their problems. And whenever your content is relevant to the question, google shows your content in the search result.

On the other hand, for the social contents, people are ‘NOT’ actually looking for your contents. However, if they find it interesting, they might check out your content. In other words,

“When audience wants to find you…” — Search content
“When you want to find the audience…” — Social content

And obviously, the approach to be followed for the search contents and social contents are different. For search content, the valuable posts work best as these are the contents that people are searching for. On the other hand, for the social contents, virality is critical.

Search Contents:

search content google

Here are a few key traits of search contents.

  1. These contents are the symbol of Trust and Quality as Google (or other major search engines) are referring to them when you’re searching for any query.
  2. Blog posts, Guides, How to’s, etc. kind of long-form content which solves or answers the query of audience works best as search contents.
  3. These contents live for a very long time. If you have written an outstanding content, and it gets ranked on google, it will continue sending traffic to your content for a long time (until a better content replaces your post on google ranking in future).
  4. The main aim of search contents is to inform, convince, answer or solve the problems of the audience.
  5. Search contents require a few strategies to get ranked on search engines like keyword research, search engine optimization, building inbound backlinks, etc.

Social Contents:

social content- facebook

Here are a few key traits of the social contents.

  1. The audience is not specifically seeking for the contents posted on platforms like FB/Twitter/Instagram etc. However, if they find it interesting and compelling, they will engage with it.
  2. Emotional, humorous and inspiring posts work best for the social contents. (In recent days- live videos are also performing well and reaching more audience on Facebook or Instagram Live).
  3. The life of social contents is short. Probably between half to one hour. A regular tweet shared by you may get fade away within next 30 mins (unless it gets viral or gets multiple shares by your followers).
  4. The aim of these social contents is either entertain or to trigger emotion to convince the audience to take the call to action.
  5. Keywords or SEO is not much important for viral contents. Here, the headlines and pictures should be catchy.

Also read: The Era of “Personal Branding” – Are You Ready?

how long contents last

(Presented by Coupofy)

Should you focus on Search content or social content?

If it were the year 2008–10, I would have suggested search content. At that time, it was very easy to get ranked on google using simple keyword stuffing tricks. On the other hand, if it were the year 2010–2014, I would have suggested focussing more on social contents, especially facebook — as at that time its organic reach was way high.

However currently, there is a tug of war between search and social contents. Many websites are getting tons of traffic from Google. On the other hand, there are different sets of websites who have built their whole empire on the social platforms by creating a massive following on Facebook, Twitter, Instagram, etc.

Nonetheless, according to a recent referral traffic report from Shareaholic — 2017 was the first time since 2014 when traffic from search dominated over the traffic from social platforms. Here is the summary of the report —

For the first time since 2014, Shareaholic says search outpaced social in the percentage of overall traffic it delivered in 2017. According to the analytic platform’s data, search drove 34.8 percent of site visits in 2017 compared to social networks which accounted for 25.6 percent of referral traffic. (Read more here)

shares of visits- search vs social

Image Source: Shareholic

The above study highlights that the search content got more traffic over social contents in the year 2017. So, if you are ignoring search contents or SEO for the last few years, then it may be the time to enter the arena.

Can the same content fit for both search and social?

No matter what the scenario, it would be safe to conclude that the audience & their behavior for search and social content are different. You can optimize your contents a little to fulfill both purposes. However, great social contents rarely fit into the category of great search contents (and vice versa).

For example, think of the Kiki Challenge. Many #KikiChallenge videos by different Youtubers or Instagramers got viral on the social platform. However, after a month when the trend is over, those videos might rarely be getting any traffic from the google search.

Similarly, many videos of ‘cute cats’ gets viral on facebook every day. However, the chances that people are actually searching for that specific cat on google is very low.

In short, if you are making a video of cute cats, it may be viral on social media. But the chances of getting consistent organic traffic from that content is tiny. Overall, a great social content might not be a great search content.

Also read: 11 Insanely Powerful Ways to Drive Traffic to Your Blog

Bottom line

Both search and social contents are an effective way to get the audience, and it is challenging to conclude which one is better.

However, if you are confused which content is best for you, then the first step would be to audit your website. Figure out which contents are performing better for your website/blog.

For example, if your social contents are doing great, you can create similar contents to boost your traffic. On the other hand, if you are getting more traffic from Google, you may wanna keep building valuable contents and continue working on keyword optimization and SEO to improve it further.

Final advise, do not ignore any of them totally. Focus on both search and social content. As the wise old people used to say- ‘Do not put all your eggs in the same basket”.

Increase Blog Traffic in India Using Medium

3 Actionable Ways to Increase Blog Traffic in India Using Medium.

3 Actionable Ways to Increase Blog Traffic in India Using Medium.

Maintaining (or increasing) the traffic of a blog is always a challenge for the bloggers. Due to the consistently rising new competitions, depending on a single source of traffic can be stupid. And that’s why most bloggers or website owners are always looking for new sources or platforms which are less competitive to drive big traffic.

In this post, we are going to discuss one such new platform which Indian bloggers or website owners can leverage to increase their reader’s count. And this new platform is Medium.com.

Medium

Right now, Medium is in the same growth phase where Facebook or Quora used to be four-five years ago. The monthly active users on Medium is continuously increasing for the last many months. Although it’s still not a big trend in India to use Medium, however, in upcoming months Medium is definitely going to increase its audience from India. After all, we Indians do get attracted to the American/European trend, after a while.

Moreover, if you are blogging from India, there are not enough competitions on Medium yet. You will rarely find any of your competitor who is active on Medium. When most of the bloggers are fighting to get traffic using paid ads on Facebook, you can start building your empire on medium. By the time your competitors will realize it, you would have built an authority on the medium which will help you to drive a ton of consistent traffic on your blog.

Overall, Medium is one of the fastest-growing platforms that you can leverage today in order to increase your blog traffic in the future.

Anyways, I forgot to mention what actually is Medium?

Medium is an online publishing platform. Here you can publish your articles/blogs for free and get followers on your profile. (Even you can get paid for publishing contents on the medium by joining medium partner program.)

The best part is that people visit medium to read. In other words, they are in the ‘Read-mode’ (Not like ‘scroll down’ or ‘Pass-time’ mode when they visit facebook, twitter or any other social platforms). And that’s why you can find a targeted audience on Medium who are interested to read. And if your contents are good, you can definitely convert them into followers and your blog readers.

Also read: How I grew my blog from 0 to 133,891 monthly page views within 12 Months? [With a Day Job]

How to publish contents on Medium?

Publishing content on Medium is really simple.

All you need to get started is to create a free account using email/google/facebook/twitter etc and start publishing the contents.The platform to write posts is literally easier than MS word or any other document editor that you might have used. Here is a quick snapshot of how medium editor looks like→

medium post

Pretty clean and simple, right?

And that’s why people love publishing on Medium. You do not need any technical knowledge to start publishing your contents here. It’s really easy and fast.

Also read: 11 Insanely Easy Ways to Drive Traffic to Your Blog

3 Actionable ways to increase blog traffic in India using Medium:

Now that you have understood what is Medium and why you should start using it. Here are the three ways to leverage medium to increase your blog traffic in India:

1. Repost blog contents on medium

You do not always need to create new contents to publish on Medium.

If you have already written an awesome post earlier on your blog/website, why not to share it with millions of monthly users of Medium. Many of these people might be looking for contents like yours to read. And therefore, by reposting your same post on Medium, you are marketing your content to a bigger audience.

A Quick Tip- While reposting on Medium, post the older contents which have already been published for at least 3–4 weeks on your blog/website. This will give google enough time to index your blog post and acknowledge that the content was originally posted on your blog and not a fresh content on Medium. This will help you to avoid any competition of your original blog for google ranking against that post from the medium. Here, Google will simply understand that you are reposting the content and your original blog should be preferred in ranking. Anyways, many times, both contents (from your blog and medium) gets ranked on google, which is like a double-benefit.

2. Increase backlinks and leads using Medium posts.

Getting a backlink from authority websites by submitting a guest post takes a lot of time and efforts. Moreover, you’ve put a extra work to find and convince those authority websites’ owners/editors to publish your content. However, the medium is a very good alternative here. Medium has a very high domain authority. By publishing contents on the medium platform, you can easily create massive backlinks without many efforts.

Moreover, if your content is getting decent traffic on medium, your links will divert the audience to your blog. You can also place a lead magnet on your medium content to convert the audience into leads or subscribers.

3. Publish your contents on big publications.

There are a number of publications on Medium who have over 40–50k followers. Publications are like a specific niche — which a group of people with similar interests follows. You can publish your contents on these big publications to reach a bigger audience.

Moreover, unlike guest posting, it’s really easy to publish your contents in these big publications. The editors/owners of these publications are constantly looking for new posts/articles that they can share in their publication to keep it active and engaged. Therefore, all you need to do is to find a good publication in your niche and approach the editor/owner (the contact profile of owner/editor is available in all the publications).

medium publications

A better approach will be to first write an excellent content on Medium that you want to submit to the publication and then share the link of that post with the editor/owner. If your content is good and related to the publication’s niche, the editor will readily accept it.

Anyways, there are thousands of publications on Medium and you can publish your content in just one. Therefore, you need to be very choosy while selecting the best publication which has more audience/follower that you are targeting.

Quick Note: If you publish a good content on a big publication and are able to attract a lot of readers and get many claps (which is similar to likes/upvotes), then it will actually be amazing for you. This engagement may push your content on the first page of the medium. And if that happens, your blog will be flooded with a huge traffic.

Also read: 9 Tested Ways to Monetize Your Blog- #6 is My Favourite

Bottom line

If you are looking for an alternative method to drive traffic to your blog, which has a comparatively less competition, then Medium is a very good option. This platform is still not flooded with the marketers and hence you can leverage it to increase the audience of your blog/website.

That’s all for this post. I hope it was helpful to you. Happy Blogging.

5 Ways to Find Expert Content Writers for Your Blog in India

5 Ways to Find Expert Content Writers for Your Blog in India.

5 Ways to Find Expert Content Writers for Your Blog in India.

“I just can’t write any more blog, Kritesh. It takes too long to write a good content. And that’s why I’m not able to give time to other important things like creating new ways to efficiently monetize my blog…”, Gaurav told me half-heartedly.

Why don’t you outsource the contents?”, I asked him.

No!! Outsourcing is not an option for me. I’ve built my blog from scratch and I’ve dedicated so much time writing quality contents. I don’t want to degrade its reputation by publishing not-so-good contents.”, Gaurav answered straightforwardly.

Then don’t publish ‘not-so-good’ contents on your blog. But you know that there are professional content writers capable of writing great contents. Moreover, the final decision is always yours whether you want to publish that content on your blog or not… If you do not like the content written by the outsourced authors, simply reject them. But you should at least try this option.”, I tried to reason Gaurav with my answer.

Gaurav has a very popular blog which gets over 30,000 visitors per month. He has been working on his blog for over 18 months and has written over 150 blog posts so far. Now he is trying to monetize his blog traffic. However, producing continuous contents does not give him enough time to focus on creating new digital products in order to monetize his blog.

It’s not like I didn’t try. I hired one writer a few months ago from one of my references. But she turned out to be a shi**y one. Moreover, finding a good content writer is itself a tedious job. I’m ready to pay a good compensation per article if the content is good. The problem is that I don’t have any more reference.”, Gaurav seemed a little concerned.

Yes, finding a good content writer will take some time. But it won’t take too long if you know the right approach. Maybe a few weeks to complete whole procedure like interviewing them, asking for sample articles, explaining your requirements etc. Nonetheless, my point is that if you can put some serious efforts for a week or two and are able to find a good writer, it will reduce your stress a lot for many upcoming months.”, I explained.

Okay, you are right. Now stop this lecture and let me know where can I find expert content writers for my blog.”, Gaurav replied with a little smile on his face.

*********

Finding expert content writers in India does not take too long if you know where to look for them exactly. There are a couple of free platforms or mediums which you can leverage to find good content writers.

Nevertheless, how easily you’ll find a writer for your blog also depends on your budget. If you are ready to give decent compensation per article, you can even hire expert content creators with experience of over 5–10 years. On the other hands, if your hands are tight and you have a limited budget, you might have to hire a few newbie content creators who might need a little training and guidance from you. Anyways, if you put serious efforts, you’ll be able to find a few good ones within a week or two.

How to Find Expert Content Writers for Your Blog in India?

Here are the 5 ways to find expert content writers for your blog in India:

1. Outsource freelancers 

fiverr

There are many free platforms like iWriter, Freelancer.in, upwork, Fiverr etc from where you can find freelancers.

Just post your requirements on these sites and you’ll be flooded with the messages from the freelancers. Contact/Interview the freelancers who responded to your post and select the one which suits you the best.

2. Leverage the massive facebook groups of content writers

facebook group content writers

There are many active facebook groups of content writers with over 20,000–30,000 members.

Join these facebook groups of Content Writers (Search ‘content writers’ on facebook to find these groups) and post your requirements like your blog niche, the number of articles required per month, compensation/stipend, additional perks etc.

Interested content writers will comment on your post or will directly contact you on the messenger. Interview them and select the best one.

3. Steal writers from authority websites

This is a little tricky. Here, you have to find the authority websites related to your blog niche and look for the people who are consistently contributing to these websites.

Examples of few authority websites in India are Yourstory, Economic times, WittyFeed, Inc42, Mint etc. Go to these websites and read the latest articles. You can easily find the social information of these author like twitter handle, email address etc available along with the article. Contact them and ask if they are looking for additional content writing work. Try to convince them to work with you by describing the perks.

4. Hire college interns 

intershala

College students are the best target to find exert content writers in India if you have a limited budget. These students will be ready to work even at a lower-than-average compensation if you are willing to provide additional perks. Moreover, the students are looking for such exposures to build their resume. In short, you can find good content writers by hiring college students.

Few of the famous portals in India which you can use to hire interns are Internshala, Let’s Intern etc. Further, it’s very simple to create an employer login account and post the job requirements on Internshala/Let’s Intern. And within few days of posting the job requirement, you will get a massive list of interns who might be interested to work with you as a content writer.

Anyways, you need to train these interns as they might not have a big experience of content creation like those expert freelancers. However, talent-wise, you may find some hidden gems in these internship portals.

5. Find skilled writers by exploring publishing platforms like Quora/Medium.

There are many writers/authors who consistently posts on platforms like Quora or Medium. Their social profiles are publically available and you can read all their contents/answers. Explore these publishing platforms for a few days and find few regular contributors who write excellent contents.

Next, contact them and offer a job as a content writer. Many of them might not be interested in a job and only be publishing contents out of interest. However, if you contact enough writers, you will definitely find one or two who might be looking for an opportunity to work as a content creator.

Also read: 11 Insanely Easy Ways to Drive Traffic to Your Blog

Bonus:

6. Place a Hiring/Contribute/Guest post link on your blog

One of the easiest ways to find content writers (which most website/blog owners ignore) is to place a ‘Hiring’, ‘Contribute’, ‘Guest post’ etc link on their blog. Ask yourself, why will the writers contact you if they do not know that you are looking for content writers?

These links send a clear signal to the interested people that you are looking for content creators. Moreover, by using this method, instead of you approaching the content creators, these writers will contact you. And hence, you will be on the upper-side when you’ll be negotiating the compensation and perks.

Bottom line:

Although the process to find good content creators is not difficult, however, it may take some time. You should definitely go through a good screening procedure like asking for sample contents, reference to the last work as a content writer, a small interview to understand their skills etc. Nevertheless, if you contact 30–40 people using the approaches mentioned above, you’ll find good one or two writers- in the end.

That’s all for this post. I hope it was helpful to you. If there is any other method to find expert content writers that I missed in this post, feel free to comment below.

Happy Blogging.

How to Get an Insane Blog Traffic From Quora money24hr

How to Get a Massive Blog Traffic From Quora?

How to Get a Massive Blog Traffic From Quora?

Your answers on Quora are really awesome, Kritesh”, Gaurav applauded me.

Thank you, Gaurav. I really appreciate it.”, I replied happily.

“Yesterday I checked your Quora profile and I was really impressed. You have over +2.2 million views and +2.6k followers of your profile. How did you build such a huge followership?”, Gaurav asked energetically.

Yes, that’s what most people notice. What they don’t notice is that I have written over 600 answers…”, I answered with a wicked smile.

********

If you do not know what is Quora, then let me explain it to you first.

Quora is an online question and answer website, where anyone can ask questions or write answers for the existing ones. By March 2016, it has over 100 million monthly active users.

I have been quite active on Quora for over last two years. I’m also a top writer on many of the trending topics. This is a great platform to read new stuff and contribute by writing useful answers. Moreover, unlike facebook/twitter where people are in a ‘scroll down’ mode, the audience specifically visit Quora to read. Therefore, if you are writing awesome answers, it’s really easy to reach a huge audience.

(Btw, here’s my Quora profile. Feel free to follow.)

kritesh abhishek quora profile

For the past 2 years, I’ve been consistently writing 5–10 answers on Quora weekly. The number of answers may be a little higher on the holidays and maybe even ZERO during a hectic week. Nevertheless, these answers on Quora has helped me to drive a lot of traffic to my blog. I regularly receive messages from different people that they checked my blog after reading one of my answers and totally loved my contents afterward.

Besides, unlike Facebook, Twitter or Instagram, where a post fades away within a few hours, Quora answers remains alive for a very long time. There are many of my answers which I’ve written about two years back, but still, they are driving a lot of views and traffic to my blog- even today. In addition, the answers on Quora creates a snowball effect. With time, all the answers add up to drive even a bigger traffic to your blog.

In short, you can drive an insane amount of traffic from Quora if you are little consistent and your answers are genuinely helpful.

Also read: How I grew my blog from 0 to 133,891 monthly page views within 12 Months? [With a Day Job]

Why Quora Works the Best for Indians to Drive Traffic?

If you follow any of popular digital marketing blogs (mostly run by American or European marketers), you’ll find them saying that you can drive a huge traffic from Reddit, Pinterest or Tumblr.

But in actual, this is not true for the Indian bloggers or marketers. The Indian crowd on these portals are very limited and hence you won’t be able to drive a much-targeted audience to your website/blog (from India), no matter how much active you are on those platforms. Moreover, if you are writing contents for the Indian audience, then getting traffic from outside regions using Reddit/Tumblr won’t be much helpful and will just increase the bounce rate. That’s why it’s not worth your time spending on those portals.

On the other hand, the participation of Indian population is a lot high on Quora. Just check the Quora page and you’ll find tons of contents written/asked by Indians. And that’s why, if you’re planning to get a targeted audience from India, Quora is a great platform to start with.

Quick Note: Few other social media platforms like Facebook, Twitter etc have also a very high participation of Indians. However, the organic reach of posts on these platforms is comparatively a way lower. Therefore, unless you are ready to run the paid advertisements or boost your FB posts, your content won’t reach a bigger audience.

Also read: 11 Insanely Easy Ways to Drive Traffic to Your Blog

How to drive traffic to your blog from Quora?

Driving traffic to your blog from Quora is pretty straightforward. Simply answer the questions related to the posts published on your blog and include relevant links in the answers whenever required.

(WARNING: DO NOT SPAM OR ADD IRRELEVANT LINKS ON YOUR ANSWERS OR ELSE YOU WILL BE BANNED FROM QUORA. For example, if the questions are asking about football, then do not write a useless irrelevant answer and insert a link to your blog which contains contents on Hollywood (just to get traffic). There are many moderators on quora and they will definitely ban you for spamming).

Another important point is mention is- “Do not copy and paste exact answer from your blog” as it will lead to plagiarism (duplication) and your answer will be deleted. While answering the questions, change the words of the answer to make it little different from your original blog post or write another genuine answer in your own words (Avoid entire copying of content). Read more about Quora plagiarism policy here.

Now, let me explain how you can write an answer on Quora- in the right way.

Assume there’s a question on Quora asking- “How to save money in college?”. If your blog is related to personal finance and you have written a similar blog post on which you want to drive traffic, then you can answer this question. Here’s what you need to do.

Write a comprehensive answer for how you can save money in college is your own words. Do not copy exactly from your blog. And in the middle or end (wherever you feel more relevant)- include the link to your relevant blog post. If your answer is useful to the readers, they will definitely check out the link to read more about the answer. And hence, you’ll drive traffic to your blog.

The key to driving huge traffic is that your answer should be super helpful and the links should be relevant. By doing so, people will click on the link to read even more useful content in your blog post in detail. And maybe if they find your content awesome, they will also share the answer and the blog post with their friends. Overall, you can get multiple benefits by writing an amazing answer on Quora.

Few Important tips before you dive inside Quora:

Before we proceed further, it is important to mention that Quora is also a social platform. This means that similar to Facebook or Quora, you can waste a lot of time on Quora. There are many people who spend many hours daily on Quora reading and answering rubbish questions. You can find many useless questions like- What is life? What are humans? Why are we here? What is the importance of life? etc

Avoid wasting your time reading these time-wasting questions. They are definitely engaging but do not waste your time. Always remember your main motive for using that portal. (Anyways, if you using Quora just for fun during your leisure time, then it is okay to read some funny or entertaining answers!).

Here are a few basic tips that you should follow that will save you a lot of time and increase your productivity.

1. Follow only relevant topics:

There are thousands of topics on Quora on Entrepreneurship, Android app, Web development, Hollywood, Bollywood, Books, Startups etc. And if you follow all of these topics, your feed will be flooded with questions from all over the web- which might not be relevant to you.

Therefore, follow only the important topics related to your blog niche. If your blog is based on photography, then follow the topics related to photography like photographers, cameras etc. Doing so, your feed will show only questions related to photography and hence you won’t have to waste much time finding good questions to answer.

2. Search for the question in the top search bar:

You can directly search for the questions that you want to answer in the top ‘Search bar’. By doing so, you can save a lot of time.

3. Follow influencers in your field to read questions that they answered.

There may be many influencers/experts in your field who will be active on Quora. Follow those people. Whenever they write an answer, you can read those in your feed. By following the influencers, you can remain updated with the latest trending questions. Moreover, if you can write a better answer, then go for it.

#5 Best Strategies to get insane blog traffic from Quora:

1. Write longer answers.

There are many people on Quora who write answers in just 3–4 sentences. But in general, that’s not really helpful and you can’t explain everything in just 3–4 sentences. Writing longer answers to keep the reader engaged. This will make them curious to know more about you and your other contents.

2. Include at least one image.

People generally avoid reading contents with no images. Such contents simply look boring. That’s why it is always a good idea to include at least one relevant image in your answer.

3. Write 2–3 answers per day.

If you want to drive a huge traffic to your blog over time, you need to write more answers on Quora. Writing 2–3 answers per day will make a total of 14–21 answers per week. If you continue doing so for at least 2–3 months, you’ll able to have enough answers on Quora to drive decent traffic to your blog. The more answers you write, the higher the traffic you can get.

4. Have a killer quora profile intro and image.

After reading your answer, the most obvious next step by readers is to check out your profile. And if they find it appealing, they will follow you. Therefore, you need to have a killer Quora profile. In addition, you can also add your blog/website link on the description section of your profile page. Many times, when people check out your profile, they will land to your blog using that link.

4. Be consistent.

Until and unless you are a hot girl, you won’t get followers easily on any social platform. Give the people a reason to follow you by being consistent. By doing so, people will follow you because they might be interested to read your future answers.

Also read: 6 Sneaky Lessons on How Not To ‘FAIL’ in Blogging.

Bottomline

Quora is one of the best ways to drive traffic to your blog in India. However, the mantra to become successful on Quora is by writing useful answers and being consistent.

The last tip, have patience. During the start, the number of views or followers on your Quora profile might be low. However, this grows exponentially once you have written more answers. Besides getting a huge traffic, there’s one more major benefit of writing answers on Quora. It helps you to grow your personal branding.

9 Most Profitable Blog Niches to Start Blogging cover

9 Most Profitable Blog Niches to Start Blogging.

9 Most Profitable Blog Niches to Start Blogging:

So, you want to start your blog. But what should you write about?

Can you make money by blogging on any topic?

I don’t think so. You can not make money in every niche that you decide to enter. Some niches are very difficult to monetize.

On the other hand, there are few niches which are easy to generate traffic and to monetize the blog.

And that’s what this post is about. By the end of this article, you will be able to learn 9 most profitable blog niches on which you should start blogging to get good traffic and make lots of money.

However, first, you need to understand this!

If you are serious about blogging, there are 2 things that you should focus on, even before starting your blog:

  • How are you going to get traffic to your blog?
  • What are the possible ways to monetize your blog?

(And I am going to answer both these questions for all the different niches that we’ll discuss in this post.)

Next, there is a secret formula to become successful in your blogging career.

Although it’s not that secret, however, not known to many of the new bloggers. And the formula is:

Successful blog = Profitable niche + Quality Content + Targeted Traffic

Money is the by-product of a successful blog.

If you have a profitable niche, this already means that you can easily make money from your blog.

Further, please note that there are exceptions to this formula. There are many people who blog on crazy topics and earn millions.

However, that’s not generic, and frankly speaking not ‘doable’ for everyone.

For example, I recently come across a ‘survival’ blog, where the blogger writes about how to survive in a jungle.

Crazy, right? Are you going to try this one out?

Definitely, his blog is driving a lot of traffic and he has monetized his blog by selling affiliate products like Camping torch, tents, hiking shoes etc.

Similarly, there are few insanely popular blogs on ‘Best Wines in the world’, ‘Pet snakes’, ‘Kid’s toys review’ etc.

However, these niches are not ‘possible’ for everyone to start. I will cover only those niches in this post which any ‘ordinary’ person can start.

#2 Common Myths for Successful Blogs:

1. You should only pick a niche you’re passionate about.

No, you shouldn’t. 

Not everyone has a passion which they can turn into a profitable blog.

For example, let’s say you are very passionate about ‘crocodiles’ and write amazing contents like where crocodiles are found, their lifespan, their reproduction etc.

crocodile

However, this isn’t a very profitable blog niche.

There is very few targeted traffic who are really interested in this topic. Moreover, how are you going to monetize this blog? By selling crocodiles? Just kidding. It’s really difficult to generate money from this blog niche.

If you are starting a ‘hobby’ blog and aren’t planning to make a living out of it, then it’s okay to write on the niche that you are passionate about.

However, if you are going to dedicate 40+ hours per week to a blog, then first make sure that you’ll be making enough returns from this blog.

Moreover, passion cannot be found, it can only be developed.

Do you really think all the expert swimmer had always a passion for it? They keep of swimming since childhood and later developed a passion for it.

Similarly, basketball players. Many might have sucked in the starting. However, as they kept going, they would have developed a passion and later excelled in it.

In the blogging world, are you sure that every ‘how to make money’ blogger was always passionate about ‘selflessly’ teach people how to make money?

No. Most of these are ‘developed’ passion.

2. “Build good content” money and traffic will follow”

Not entirely true. Content matters only 50% for the successful blog or less.

Even if you are writing amazing contents, however, if you are not getting traffic then your blog won’t be successful.

There are some niches which can generate traffic quite easily.

For example, food blogs. Almost everyone had ‘at some point in time’ searched about how to make a specific food. There is a large audience for a food blog.

On the other hand, if you write about some typical ‘boring’ topic, where there are only a few targeted traffic, then even if you are writing amazing content, it won’t give you good results.

It’s important to write good engaging, informative and entertaining content.

However, it’s equally important to write on something that a large audience want to read.

Traditional vs Modern Niches:

Traditionally, there happened to be only three successful niches- Health, wealth and romance.

All the other niches were a by-product of these niches.

However, today, there are a number of new niches which generate equal traffic and money to that of ‘health-wealth-romance’ niches.

Few of the popular new niches are Technology, Entertainment, Parenting, Beauty and Fashion, Lifestyle etc.

The golden rule of finding the best niche:

When looking for the most profitable blog niche, here are 3 things that you should keep in mind before you start.

The only blogs that people ‘care’ about are the ones who-

  1. Help people make money
  2. Solves their problem
  3. Or Entertain them.

If you are able to find a niche which is a combination of all three, then your chances of becoming successful are quite high.

Therefore the most profitable blog niche helps people make, solves their problem and entertains them.

9 Most Profitable Blog Niches to Start Blogging

Now that you have understood the ‘underlying’ principle of the most profitable blog niches, here are the top 9 on my list:

1. How to make money

how to make money

Sub-Niches: Blogging tutorials, Make money ‘online’, Passive Income

This niche is obviously the ‘winner’ of the most profitable blog niches. Most of the bloggers in this niche easily make tons of money.

This niche fulfills 2 out of 3 requirements of the golden rule of finding the best niche.

The ‘How to make money’ bloggers help their viewers to make money by creating their online business and also solves their viewer’s problem of how to get started (or how to make money).

Newbie bloggers keep on looking how to start a blog, generate traffic or to monetize their blogger. And these ‘How to make money’ bloggers with their blogging tutorials are able to help them. In return, these bloggers are able to get huge traffic and generate good money.

Monetization Method: Ads, Affiliate marketing, Service, Consultancy etc

Few of the popular bloggers in this niche include Pat Flynn, Melyssa Griffin, Darren Rowse, Mariah Coz, Shout me loud.

2. Personal finance

personal finance

Personal finance follows a similar approach to that of ‘how to make money’ niche.

Few of the common tropics that personal finance bloggers cover are frugal leaving, investing, best credit cards, saving money, retirement planning, tax saving, extra ways to make money at home etc.

Personal finance is one of the most profitable blog niches to start blogging as people are constantly looking for these topics and are willing to spend money if they are getting the solution.

For example, people who are looking to save 30%+ tax on their income, will easily give a consulting fee of 1-2% to their advisor.

Monetization method: Ads, Consultancy, Services etc

Few popular blogs on personal finance are- Making sense of cents, Trade Brains and I’ll teach you to be rich.

3. Health and Fitness

health and fitness

Traditionally, one of the best profitable blog niches.

Health and fitness bloggers easily get tons of traffic to their blog as many people are ‘conscious’ about their health & fitness. Most people consistently keep looking for topics like weight loss, yoga, running, diet, nutrition etc.

Moreover, this is one of the easiest niches to monetize.

There are thousands of affiliate products that these bloggers can promote like fitness supplements, running shoes, yoga mats, exercise machines like treadmills, dumbbells etc.

Moreover, these bloggers can easily provide coaching for their reader’s problems like weight reduction, fat-loss, yoga etc.

Monetization method: Ads, Affiliate marketing, Coaching etc

Overall, one of the simplest profitable blog niches.

4. Technology

technology

A modern profitable blog niche. 

The technology bloggers cover topics on gadget & electronic stuff and write about technology hacks, troubleshooting, gadget guides, and similar topics.

The best thing about this niche is that new products and gadgets will be constantly launched in the market. Therefore, these bloggers never run out of the content to write about.

Monetization method: Ads, Affiliate marketing, Services etc

5. Beauty and Fashion

fashion

These bloggers have an access to cool life and popularity.

Beauty and fashion niche is one of the trending profitable blog niches these days.

However, there are few drawbacks of this niche. First, you need to have a beautiful personality to present to your audience. Second, to keep yourself updated with the latest beauty and fashion products, you have to spend some bucks.

Nevertheless, if you are able to build a traffic on your blog, you’ll get a number of sponsored products and can earn a lot by writing paid blog posts, reviews, and banners.

Most of the beauty and fashion blogger are quite popular on Youtube & Instagram.

Monetization method: Ads, Affiliate marketing, Sponsored post/review/banners etc.

6. Lifestyle

lifestyle

Sub-niches- Travel, Gardening, Home/Outdoor decor, Photography etc

It’s really difficult to define a lifestyle niche as it totally depends on the blogger how they want to describe their blog.

Nevertheless, the audience finds this niche quite entertaining and that’s why the lifestyle bloggers are able to quickly build a large traffic to their blog.

Monetization method: Ads, Affiliate marketing, Sponsored contents etc

7. Personal development

personal development

Although this niche has been on the internet for a long time, however, this ‘personal development’ came to light as one of the best profitable blog niches only in recent times.

The different topics covered by personal development bloggers are self-help, how to get confident, how to avoid procrastination, how to be a leader, how to talk with anyone, how to influence, public speaking etc.

These bloggers do not find much difficulty in generating traffic as many people are eager for personal development and keep on looking these stuff on the internet.

Monetization method: Ads, Affiliate marketing, Webinars, Workshops etc.

8. Product Reviews & Coupons

product and coupons

The favourite niche for the youth.

The young people constantly keep looking for the product reviews and ‘coupons’ for a movie ticket, flight reservation or anything where they can avail some discount.

These bloggers can easily get in touch with big brands to get coupons for their customers and get a commission of every sale, as an affiliate.

Monetization method: Ads, Affiliate marketing, sponsored contents etc.

9. Food

food bloggers

For a long time, food niche was considered as a ‘hobby’ blog. However, in the recent time, it has turned out to be one of the most profitable blog niches for bloggers.

Generating traffic has never been a problem for the food bloggers. Moreover, due to the newly developed methods, even monetization is not tough for these niche bloggers now.

The famous food bloggers are easily able to sell their cooking ‘courses’ or recipe books at a high premium price.

Further, they are can also earn good commission by promoting expensive machines like juice-maker, dining sets etc.

Monetization method: Ads, affiliate marketing, ebooks, sponsored products etc.

That’s all. These are the 9 most profitable blog niches to start blogging

Please note that I didn’t include any entertaining, politics or stand up comedy niche here because it is really difficult to monetize those niche. Except for ads, you won’t be able to monetize your blog that easily.

Summary:

Here are the 9 most profitable blog niches to start blogging:

  1. How to make money
  2. Personal finance
  3. Health and fitness
  4. Technology
  5. Beauty and Fashion
  6. Lifestyle
  7. Personal development
  8. Product reviews and Coupons
  9. Food

BONUS: ADDITIONAL BLOG NICHES

blog niches

Source: www.ordinaryreviews.com

Next Step: Dive in and get started:

So, if you are still confused about where to start, just pick a big niche and slowly work down to 3-5 sub-topics that you find interesting.

For example- if you are planning to start a finance blog, start writing all kind of stuff like investing, insurance, mutual funds, retirement planning, savings, credit card etc.

Once you found out which topics enjoy and are most comfortable to write and is getting a positive response on your blog, then slowly narrow down.

Further, as you keep writing, you will definitely develop a passion.

Ready to start your blog? Learn how to get started here-

How to start your blog within 20 min? The Ultimate Guide

6 Sneaky Lessons on How Not To ‘FAIL’ in Blogging.

6 Sneaky Lessons on How Not To ‘FAIL’ in Blogging.

6 Lessons About How Not To FAIL in Blogging.

When I first started blogging, I read a number of tips and advice from the successful blogger. Most of these posts gave a similar advice- Use catchy headlines, write in-depth articles, focus on SEO, build your email list etc.

However, these were just the technicalities, which can be learned or copied.

Most of the times, bloggers ‘not’ fail because they didn’t know how to write an in-depth article or catchy headlines. They fail because there are some unspoken rules, which most successful bloggers forget to share.

In this post, I’m going to discuss 6 sneaky lessons on how now to fail in blogging, which will distinctively help you to become successful in your blogging career.

6 Sneaky Lessons on how not to FAIL in blogging

1. Be transparent

be transparent

Your readers would love to know more about you. If you want to build a trust among your readers, you need to be transparent with them. Your blog should clearly mention who are you, your visions, how your readers can contact you etc.

Most of the people are not-so-open to trust ‘strangers’. And why should they? If you do not want to ‘fail’ in blogging, then become a friend, mentor, advisor, influencer or a ‘go-to’ person for your readers.

2. Research before you post

research

It’s okay to share your knowledge with your readers. However, you should also give ‘correct’ and complete information to them.

If your blog solves only ‘half’ of their problem and afterward they need to refer other blogs, then it’s very much likely that your readers will soon forget the half-help that you provided.

On the other hand, if you solve their problem completely, they might feel obliged to visit your blog again if they are looking for the answers for a similar problem in future.

3. Understand your audience

audience

Let’s say the majority of your audience is ‘middle-aged’ people (40-60 years of age). Then the contents that you should be writing should focus more on the people of that age. You do not want to teach ‘how to propose a girl?’ to a middle-aged person, right?

Similarly, your way of writing content should also change according to the type of readers that you are getting. Use ‘mature’ writing over ‘cool’ words for your audience of middle-aged people.

Overall, understand your audience, their needs, difficulties and try to write contents focused on them, rather than anything ‘random’ that you like.

Also read: 9 Most Profitable Blog Niches to Start Blogging.

4. Add ‘value’ or entertain

entertain

Readers are looking only for two kinds of contents- either ‘value’ or ‘entertainment’.

You can add value to your blog by solving some problems or answering few questions that the readers might be looking for. On the other hand, you can retain your audience if you can entertain them.

The best scenario is when you can add value to your readers along with entertaining them.

For example, let’s say you are a technology blogger and write about latest gadget. Your audience might visit your blog to find updates about the latest gadgets.

Here- you can write amazing contents on new gadgets to add value and retain your audience. However, if your posts are also entertaining/funny at the same time, then your readers might also want to share that post with their friends.

Quick fact: ‘Entertaining’ posts are shared more than ‘value-adding’ posts on social media like Facebook, twitter etc.

5. Consistency is the key

consistency

The only thing people notice is ‘Consistency’.

Most of the actors are popular because they are continuously making new movies and the audience is ‘consistently’ watching their faces. Similarly, most of the footballers become famous not because of just one epic goal. They become popular only when they ‘consistently’ score goals.

Nobody remembers someone who did something just once or twice and then disappeared.

You need to be consistent to become successful in your blogging career. Consistently write 2-3 blog posts per week. Your audience should become ‘used-to’ visit your blog weekly to check the new contents.

If you ignore ‘consistency’ and you’re much likely to fail in your blogging career.

Also read: 9 Tested Ways to Monetize Your Blog- #6 is My Favourite

6. Ignore negative criticism

criticism

 

Do not expect everyone to ‘agree’ with your viewpoint.

If even your siblings have a different opinion, how can you expect that all your readers will like/agree with what you’re saying?

Many of them will hate your contents and leave a negative comment on your blog posts.

But that’s okay. Every blogger receives criticism.

When I first started writing about investing & finance, I received a number of hate comments on my blogs. As I was just a 22-year-old kid (back then), most people commented that I was not mature/experienced enough to give them investing tips and write on those topics (although I had an experience of investing in stocks for over 3 years even then).

Those comments/criticism did hurt a lot in the beginning. However, soon I understood that there will be haters everywhere. And you got to do what you got to do. 

If the negative comment makes sense, then take is as a feedback and improve. If it doesn’t make any sense to you or you do not agree then just ‘IGNORE’.

Summary:

Let’s quickly summarize the 6 sneaky lessons on how not to FAIL in blogging that we discussed in this post-

  1. Be transparent
  2. Research before you post
  3. Understand your audience
  4. Add value or entertain
  5. Consistency is the key
  6. Ignore negative criticism

Also read: How to start your blog within 20 min? The Ultimate Guide

That’s all. There are my 6 lessons on how not to fail in blogging.

I hope that you have found it helpful. Leave a comment below if you have any additional ‘lesson’ that you want to share with our readers.

#HappyBlogging